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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 355
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 428
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How designers can help brands to stand out by tearing up the rule book

Creative Boom

Since farmers started branding livestock in 2000BC, branding's primary role has been to make a product, service, organisation or cow uniquely identifiable. Because the more people notice and remember a brand, the more likely they are to choose it when they're ready to buy. And how can we fix it? Be different. Much better.

Brand 498
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

Brand 410
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How designers can solve the nightmare of forever-changing brand guidelines

Creative Boom

It's no secret that brand guidelines have become a major headache for graphic designers working today. Corebook is on a mission to help and wants to make PDF brand guidelines extinct by 2025. In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. That approach might have worked okay in the 1990s.

Brand 356
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. It's a fitting career as Haruko's passion for consumer products runs deep. "I

Art 438
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20 best illustration agents in the UK, and the awesome illustrators they represent

Creative Boom

An illustration agency can help you with all of that, and beyond that, just having representation will make people look at you in a different light. If you're not sure how to go about finding representation, it's worth first reading our article on how to get represented by an illustration agency. Some have offices abroad too).