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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 436
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means.

Brand 274
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 266
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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 486
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Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Creative Boom

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Brand 363
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Alternative seafood firm OLALA! seeks to break through 'ordinary taste experiences' with new brand by Everland

Creative Boom

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. has created a product not just for vegans and vegetarians but for anyone craving seafood. So far, OLALA!

Brand 472
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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door. This wasn't AI-scanning product reviews.

Brand 345