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Mother Design's rebrand for Air Up explores the tension between maturity and playfulness

Creative Boom

Mother Design reveals its own inspired approach in a new identity for the popular beverage Air Up, marking the first rebrand since its launch in 2019. Mother Design stepped in to develop a new brand that would elevate and change perceptions of Air Up entirely.

Marketing 406
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6 trending colors to use in 2019

Canva

With each new year comes a new color trend, and whether you’re a digital marketer, or a graphic designer, knowing these trends in advance is helpful for all your design tasks. In this article, we predict the biggest color trends of 2019, and show you how to use them in design. This year, Pantone has chosen Living Coral.

Color 148
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Brand Consistency: The Cornerstone of Memorable Brands

Inkbot Design

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 93
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. For as long as she can remember, Haruko Hayakawa has always been drawn to art and the act of creation, whether that was drawings, sewing or exploring digital art.

Art 457
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50 Best Logos Of 2019

Graphic Design Junction

2019 is best year for graphic designers, entrepreneur and artists. In year 2019, we shared thousands of Logos, Visual Identity and Branding for Inspiration and in the end of the year 2019 we just compile an another great list of Best Logos Of 2019 for you. In 2019, logo designing has experienced a major shift.

Fonts 78
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 421
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'It's a queer playground': Jessica Walsh on the new brand for LQBTQ+ app, Lex

Creative Boom

The brand direction is centred on the idea that Lex is a queer playground with a raw edge: a dynamic, ever-growing space that encourages users to explore authentic relationships with themselves, their city, and their community. As a whole, the visual identity tells a story of growth, energy, and well-being, all while maintaining a raw edge.

Brand 252