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A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.
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Their client list includes everything from large global rebrands to developing new brand strategies and systems for up and coming brands in the arts, culture, beauty, lifestyle, and fashion sectors. “That internship turned into a full-time job, and led to study at Yale School of Art’s three year graphic design MFA program.
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Luke’s designs are unapologetically colourful and incredibly on-brand when it comes to visual storytelling. Rob’s design style is funky and defined with publications such as Anorak and Fire & Knives commissioning him to illustrate for them. Debbie is an influential graphic designer that eats, sleeps and breaths branding.
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Thirteen years — and hundreds of winners — later, our awards program is an established part of the international design landscape, regularly drawing more than 1,000 submissions from over 40 countries and across six continents. It’s a perfect home for the brand’s elegantly unfussy garments. We’re not hiding anymore.”
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