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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017.

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Inspiring creative women to follow in 2022

Creative Boom

She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Strong print, branding, advertising and packaging, she has a keen interest in arts, entertainment, pop culture and the internet. Shelley Smoler is Executive Creative Director at Droga5 London , which she joined in 2017.

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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Unlike conventional advertising campaigns, which often require significant financial investment, guerrilla marketing relies on a mix of originality, creativity and surprise to get people talking. Guerrilla advertising campaigns aren’t just designed to disrupt; they’re created to challenge established norms for promoting products or services.

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How storytelling is at the heart of the Nike brand

Creative Review

Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. Our advertising tries to link consumers to the Nike brand through the emotions of sports and fitness. The Ten: Nike x Virgil Abloh Collection campaign range, 2017 Spreads from the Phaidon Nike book. All images: © Nike, Inc.

Brand 138
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23 of the Best Business Movies for Entrepreneurs

Canny

Let’s get stuck in… The Social Network. The Social Network also shows how, with the right business plan and understanding of your intended market, sometimes that switch from moderate success to massive success can happen very quickly and you need to be prepared to manage and capitalise on it when it does. . Thank You For Smoking.

Marketing 147
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This Experimental Publisher Is Rethinking How Design Books Get Made

Eye on Design

Inspired by the success designers have found on Kickstarter, Wall and Dietrich co-founded Volume in 2017 as a platform tailored for design-led book projects. Wall began talking to Dietrich in 2017 and the two conceived of an “experimental” new platform, which Wall described as a place to “play around with different models of publishing.”

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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Speak at events (even if they're virtual): Speaking gigs are great for networking purposes but also good at widening brand reach. Advertise affordably: These days, advertising doesn't have to be pricey. Examples include: Blogs or video tutorials demonstrating knowledge in niche markets.

Brand 88