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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. chapter of #blackandbrilliant, serves on advisory boards, and mentors through programs like Bloom and SheSays.

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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

Hubspot notes that 72% of Millennials and Gen Z social media users follow influencers on their preferred platforms. Here's how to grow your brand awareness—and your clients' brands—by partnering strategically with social media influencers. According to Statista, the global influencer marketing market was valued at US$16.4

Marketing 127
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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. Word of mouth marketing leverages satisfied customers to promote products or services through their social circles.

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Andrew Satake Blauvelt Elevated Graphic Design Far Beyond Notions of “Problem Solving”

Eye on Design

“Graphic design must be seen as a discipline capable of generating meaning on its own terms without undue reliance on commissions, prescriptive social functions, or specific media or styles,” wrote designer, curator, and writer Andrew Satake Blauvelt in 2003. . Graphic Design: Now in Production.

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Business Video Animation: Captivate, Engage, and Convert

Inkbot Design

That's quite a jump from 61% in 2016. Business video animation employs animated graphics, captivating characters, and compelling visual storytelling to convey messages, promote products, or highlight services. According to a report by HubSpot , 72% of customers prefer learning about a product or service through video.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

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The 25+ Best Tools for Game Asset Creation

Inkbot Design

It combines the power of both a 3D application and a sculpting tool into one program. You can also import existing files from other programs like Maya or Blender if you already have any assets made in those programs already. It's also very responsive, so you won't have any problems while working with the program.