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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Launched this week, the new identity, the first to be developed by Deliveroo since 2016, has been created exclusively in-house by its own creative agency, Deliveroo Creative, who drew on eight months of customer research as well as expertise from all of the brand's product, HR, comms, marketing and engineering teams. "It

Agency 404
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Print is Dead. Long Live Print.

We And The Color

This is a question that many people have asked in the age of digital media, where information and entertainment are increasingly consumed online. Print media, such as newspapers, magazines, and books, still have a significant role to play in the modern world, even though they face many challenges and changes. Is print dead?

Print 98
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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

Hubspot notes that 72% of Millennials and Gen Z social media users follow influencers on their preferred platforms. Here's how to grow your brand awareness—and your clients' brands—by partnering strategically with social media influencers. According to Statista, the global influencer marketing market was valued at US$16.4

Marketing 127
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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Consider an eco-friendly cleaning products startup as an example. Do your market research: Speak to customers about their likes, dislikes and needs; obtain feedback on products or services. It requires developing a unique name, logo, visual style, and messaging that differentiates the company from rivals.

Brand 79
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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. Word of mouth marketing leverages satisfied customers to promote products or services through their social circles.

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How to Find Design Clients During a Lockdown

Creative Market

They’ll see that you understand what you’re doing and are therefore more likely to buy your services and products,” Lina stated. We run different campaigns, advertise through social media , and spend time experimenting. Christopher King is taking this time to boost his portfolio and develop new products. “My

Client 173
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20+ Essential Skills for a Web Design Career

Inkbot Design

Implement responsive design with CSS media queries. Aim to write clean, valid and optimised code. Identify ones that boost your productivity and integrate them into your workflow. Performance optimisation – Minify code, lazy load images, use efficient CSS selectors, remove unused code and more.