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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul. It was quite the project, too, as the agency developed over 400 assets during the process to demonstrate to its stakeholders just how much the identity can stretch and flex across the brand.

Agency 376
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. As an outsider himself, Eliass was drawn to building an inclusive brand with a quality product for everyone.

Agency 426
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Kinoto Studio on living a design double life, launching in a pandemic, and staying versatile

Creative Boom

Romi Rios and Lucho Geoffroy, co-founders of Argentinian studio Kinoto, discuss their journey to agency success and why they never get bored. Like the idea of striking out solo and founding your own agency? So far, we've had projects related to music, fashion, food, cosmetics, kids, pets, films, sports, and agencies.

Agency 305
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Phil Constantinesco's beautiful illustrations are inspired by the poetry that emanates from nature

Creative Boom

I was doing some small illustration projects on the side, and then around 2016, my wife encouraged me to do only that. I am less of a fan of his current works, but I continue to watch his previous productions with great pleasure." So I stopped doing motion design to focus on illustration."

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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

Hubspot notes that 72% of Millennials and Gen Z social media users follow influencers on their preferred platforms. Here's how to grow your brand awareness—and your clients' brands—by partnering strategically with social media influencers. According to Statista, the global influencer marketing market was valued at US$16.4

Marketing 127
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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

There are plenty more ways to quantify whether people have heard of a particular name over time: social media listening tools don't just tell brands what people think; they also indicate whether or not someone is aware that brands exist. In the case of a new product launch , companies must create awareness and generate interest quickly.

Brand 93
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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Branding on a Budget: Maximising Impact without Breaking the Bank If you can't afford to hire a branding agency , this is the guide for you. Consider an eco-friendly cleaning products startup as an example. Do your market research: Speak to customers about their likes, dislikes and needs; obtain feedback on products or services.

Brand 79