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Female-first dating app Bumble unveils bold new look and useful new feature

Creative Boom

Founded in 2014, its unique twist is that it empowers women to make the first move. The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women. Now, an in-house rebrand is refreshing that mission.

Marketing 369
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K.

Agency 432
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Guide to the Top 10 Best Books on Marketing

Inkbot Design

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

First launched in France in 2014, SamBoat is a platform for boat and yacht rental. The brief was to reshape SamBoat's online and offline brand through a full brand refresh and a new digital toolkit, equipping them with a refreshed brand system and establishing them as the leading peer-to-peer boat rental platform.

Brand 385
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How to Create a Brand Development Strategy for Today’s Market

Canny

Consumers are often bombarded with options when it comes to buying just about anything, so the challenge for brands is not just to be seen, but to be memorable, and to resonate on a level that goes beyond the physicality of their products or services. In summary, a USP is not just a marketing tool but the heartbeat of your brand.

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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The Best Examples of Drone Footage in Marketing Campaigns

Canny

Video-based marketing campaigns were forever changed with the introduction of drone footage. Drone marketing — as some have started referring to it as — can be found just about everywhere, either to offer a unique visual, or to actually feature within the video in some way or another. Marketers Can Experiment More. download now.

Marketing 148