article thumbnail

Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

article thumbnail

Inspiring creative women to follow in 2022

Creative Boom

Strong print, branding, advertising and packaging, she has a keen interest in arts, entertainment, pop culture and the internet. Shelley has been a frequent fixture on the global circuit of advertising awards shows, both as a recipient and a jury member, where she enjoys taking a break from her gentle demeanour by fighting loudly for good.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ultimate Guide to Digital Marketing and Advertising

Inkbot Design

Ultimate Guide to Digital Marketing and Advertising Digital marketing is any form of marketing products or services involving electronic devices. Digital marketing has revolutionised traditional marketing and advertising approaches in the last decade. Consequently, brands are prioritising mobile optimisation and in-app advertising.

article thumbnail

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Unlike conventional advertising campaigns, which often require significant financial investment, guerrilla marketing relies on a mix of originality, creativity and surprise to get people talking. Guerrilla advertising campaigns aren’t just designed to disrupt; they’re created to challenge established norms for promoting products or services.

article thumbnail

Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts. Reach While brands can only advertise to their existing audience, WOMM has unlimited reach as customers voluntarily promote to their networks. Let’s explore some final tips for activating this influence.

article thumbnail

Tombini d'Italia design studies on manhole cover

Abduzeedo

Thanks to this work, some of the earliest steel company catalogs with examples of manholes, manhole covers and cast-iron grates as well as communication and advertising materials were collected. . Additionally, the volume features quotations and references in architecture, film and art. Tombini d’Italia.

article thumbnail

VISA – Evolution of an Iconic Brand Designed by Mucho

Logo Smith

In 2015, the Nilson Report, a publication that tracks the credit card industry, found that its global network (known as VisaNet ) processed 100 billion transactions during 2014 with a total volume of US$6.8 trillion. [6]. It was launched in September 1958 by Bank of America (BofA) as the BankAmericard credit card program. [1]

Brand 40