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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.

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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Roxy Young Roxy Young is Reddit's chief marketing and consumer experience officer.

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How to Market Yourself as a Freelance Software Developer

Noupe

In 2019, 35% of Americans were working as freelancers , up by 7 percent since 2013. To succeed, you’ll need to market yourself effectively and stand out from the crowd. However, if you try to market yourself to all of them, you’ll have a harder time making a name for yourself. First, look at your past clients if you have any.

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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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Rebranding Exercise: A Strategic Approach to Business Growth

Inkbot Design

Rebranding helps companies align their identities with shifting consumer tastes and market trends. Understanding a Rebranding Exercise A rebranding exercise is a strategic process that involves changing various brand elements to create a new identity and stand out in the market.

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Is SEO Part of the Web Design Process?

Template Monster

Your client and SEO. It’s important to understand that most clients will assume their website will rank for their chosen keywords. The client may say this: “Business has been slow lately and I need to give it a boost – so I want a new website.”. The Web Developers SEO Cheat Sheet 2013 Edition. Know your client.