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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

The studio's emphasis on evolving brand experiences has helped numerous global businesses navigate changing markets successfully. Brand Brothers Launched in 2010, this Paris-based studio has garnered international acclaim for its fresh and dynamic approach to branding and typographic identities.

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Designing for the Unexpected

A List Apart

Ethan Marcotte’s talk at An Event Apart and subsequent article “ Responsive Web Design ” in A List Apart in 2010 changed all this. Another 2010 moment? One reason for that could be that I now work in a large organization, which is quite different from the design agency role I had in 2010.

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Book Covers: How They Make or Break Your Passive Income

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Book Covers: How They Make or Break Your Passive Income We all know the phrase “don't judge a book by its cover.” Therefore, choose or design one that aligns with current market trends and accurately reflects your story.

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New branding for Orangetheory focuses on how its members feel

Creative Boom

In 2010, they created a new fitness phenomenon by combining community and coaching with science and technology. As executive creative director Eric Ng puts it, "In a fitness market that feels crowded, overwhelming, and confusing, Orangetheory is the beacon that people need.

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40 Geometric Logos: The Power of Shapes in Branding

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 40 Geometric Logos: The Power of Shapes in Branding Let’s be honest. The disastrous 2010 redesign attempt, swapping it for a gradient and a small floating square, showed how much equity was built into that simple, stable shape.

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The Instagram Logo: A Necessary Betrayal of Nostalgia

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Instagram Logo: A Necessary Betrayal of Nostalgia The collective meltdown when Instagram changed its logo in 2016 was entirely predictable. ” And for 2010, that was an obvious message. People screamed. But let's be honest.

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10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions A new logo will not fix your broken business. Yet, time and again, boards and marketing departments get seduced by the idea of a “fresh start.”