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The definition of brand loyalty and how to build it

Canva

Launch a rewards program. According to Forrester Research , 72% of US adults belong to at least one loyalty program, and loyalty program members spend an average of $42.33 USD more than shoppers not in a loyalty program. Just look at the Starbucks Rewards program. Use this template. Image via Forresters.

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The 24 Most Professional Fonts to Use

Inkbot Design

Merriweather Designed by Eben Sorkin in 2010 for Google Web Fonts, this free serif selection exhibits classic proportions and styling adapted for optimal clarity across print, web and digital media. The understated design promotes continuous reading while conveying competence for various professional communications, from handouts to websites.

Fonts 72
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Design Researcher Zara Arshad on Documenting East Asian Visual Culture and Tracing the “In-between”

Eye on Design

While based in Beijing, she practiced as a freelance graphic designer, and has since continued a research-led practice as one half of Geofictions , a speculative art and design studio, which she co-founded with Seoul-and Chicago-based media artist Yaloo. How does this concept get realized in your practice?

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Design Industry Practice for Wellbeing

Shillington

To continue this cultural renaissance with people of colour at the forefront, Naj developed and launched Somewhere Good—an alternative social media platform specifically for championing the work of black and brown creatives. A trans-disciplinary designer, artist and maker, Lucy founded her company Gaawaa Miyay in 2009. Andy Wright.

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The Best Design Books of 2021

Eye on Design

A revisionist history of sorts, Pater looks at the role of labor, reproduction, branding, marketing, and social media in how they transformed the design industry. I always hesitate to declare something required, but upon finishing Caps Lock , my first thought was: “this should be taught in every design program.” .

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Bias in AI is a mirror of our culture

UX Collective

link] Algorithmic racism Racist algorithms are sending people to jail Source: Aspire Mirror , Joy Buolamwini In 2015, Joy Buolamwini at the Media Lab discovered that all the face recognition algorithms at the time from IBM, Microsoft, etc., HP’s webcams from 2009 easily tracked a white face but couldn’t see a black one.

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Meet Chantel Charchalis, Shillington Graduate and Marketing and Content Creator at The Dog Mum

Shillington

I had already completed 3 and a half years of university back in 2009, so the last thing I wanted was more debt and years of study. I knew absolutely nothing about Abobe programs before starting at Shillington. I spent the day taking all the behind the scenes footage that would later be used for email campaigns and social media.