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Poster Cult: the latest works of Swiss printmaker Dafi Kühne

Creative Boom

But despite all this, poster printing seems to have endured and retained its popularity as a medium of communication and advertising. The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails.

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The Gillette Logo: Razor-Sharp Beginnings to Smooth Modern Design

Inkbot Design

Smoothing Out the Edges: 1974-2009 1974: A Bold New Direction In 1974, Gillette took a risk that would make most designers break out in a cold sweat. ” The Modern Era: 2009-Present 2009: A Cut Above the Rest In 2009, Gillette unveiled its current logo , and let me tell you, it's sharper than a fresh razor blade.

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10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

Tropicana (2009): Ditching Decades of Brand Equity The Before: An orange with a red-and-white striped straw stuck directly into it. Kraft Foods (2009): The Bland and the Pointless The Before: The bold, classic, red-and-blue “racetrack” logo. Users, advertisers, and the media were confused. It was genius.

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State of the industry 2025: are freelancers surviving, or thriving?

Creative Boom

I meet small business owners who regularly use their own mobile phone images for advertising." This worked for me in 2009-10 when times were equally bad." "As a photographer with 29 years' experience," says Natalie Christie , "I'm seeing the effect of things like how AI can transform a simple selfie into a corporate headshot.

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Exploring Photography and Editorial Design in "Out of the Ashes"

Abduzeedo

About the photographers Simon Crowe is a Dublin-based freelance Director of Photography working professionally since 2009. His work has been shortlisted for the Zurich Portrait Prize, awarded by Institute of Creative Advertising and Design and he has previously won the NME live Photographer of the Year.

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Your Brand is Lying: 12 Signs You Need a Rebrand Now

Inkbot Design

The infamous Tropicana packaging rebrand in 2009 is a classic cautionary tale. You can pour more and more money into advertising, but if it's all driving traffic to a brand that doesn't connect, convert, or inspire trust, you're just funding a leaky bucket. Be careful, though. Change for the sake of change is a fool's errand.

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Species that fail to evolve go extinct. The same goes for brands

Creative Bloq

Think controversial rebrands like Tropicana’s 2009 rebrand that ditched the iconic striped straw resulting in consumer backlash and a drop in sales. Take Yahoo, previously one of the main players in the online advertising market. Brands that swivel too sharply away from their DNA risk alienating loyal followers.