Remove 2008 Remove Marketing Remove Production Remove Publishing
article thumbnail

Wordle is a masterclass in product design simplicity

UX Collective

But I’m a product designer and a programmer, so as I played, I couldn’t help but notice some strange things about how it was constructed. I was right in the middle of making my own product School Morning Routine , so I was very interested to see what I could learn from Wordle. Product development isn’t a straight line.

article thumbnail

Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Disruptive Companies Shaping the Future

Inkbot Design

Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. True disruption meets a widespread market need by thinking entirely differently. But what exactly makes a company “disruptive”?

article thumbnail

Brand Continuity: Establishing a Strong Connection

Inkbot Design

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 77
article thumbnail

Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

article thumbnail

To rebrand or not to rebrand?

UX Collective

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. Citigroup branding before/after 2008 | Source: 1000 Logos As the legend goes, Paula Scher, an iconic designer and a partner at Pentagram, sketched on a napkin in the first meeting in 2007.

Brand 124
article thumbnail

Nature-inspired innovations: Applying design thinking to biomimicry

UX Collective

Design Thinking It is the ability of a designer to match people’s needs with what is feasible and convert them into a market opportunity. Brown, 2008) As discussed in one of the ‘Foundations of HCI’ lectures by our deemed instructor Sai Shruthi Chivukula, the design thinking process is not a lightning strike moment of a lone genius.