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5 pieces of good news for freelance designers in 2022

Creative Boom

Since 2008, it's brought more than one million creative projects to life across the world and designers in its community have earned more than $400m USD on the platform to date. But this stunning statistic points to two basic truths about today's freelance design market. Freelancers are expecting their earnings to rise in 2022.

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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Did the global economic crisis spur you to start your agency? Courtney: We started the business for reasons unrelated to the 2008 downturn. We'd had great experiences working for agencies in Charleston and other cities. Did the lessons of 2008/09 prepare you for the shock? The timing was right for both of us.

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8 of the best new courses on business development for creatives

Creative Boom

There are many opportunities to grow your practice, earn more money, and find a new level of fulfilment, whether growing your freelance client base, launching a side project, founding your own agency, or selling your own products. You just have to choose a direction and devote yourself to it. Exponential Living by Sheri Riley.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Companies like MailChimp and Wistia are setting up their own content production studios. Companies like MailChimp and Wistia are setting up their own content production studios. Switching from service provider to the production company.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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A Fanta-stic New Identity: The Fanta Rebrand Explored

Canny

For starters, Fanta is no longer limited to orange as it’s available in a whole range of fruity flavours across 180 markets. On top of this, its previous brand identity and packaging was different depending on the market it existed in, which was highly confusing and overall just unnecessary.

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Mastering the Art of Branding Consultation

Inkbot Design

Drives referrals – Satisfied customers become brand evangelists and do word-of-mouth marketing for you. Not just your company or goals, but also your competition, target market–everything! Review sites Sites like Clutch, DesignRush, and The Manifest gather user reviews and ratings for creative consultants, branding agencies , etc.