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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas.

Sports 430
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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Did the global economic crisis spur you to start your agency? Courtney: We started the business for reasons unrelated to the 2008 downturn. We'd had great experiences working for agencies in Charleston and other cities. Did the lessons of 2008/09 prepare you for the shock? The timing was right for both of us.

Client 352
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Top 10 Best Courses on Domestika (in English)

Just Creative

For those professionals looking to share not only their projects but to connect with other creatives, learn from them, and even find employment in the creative field, a new option entering the English market is Domestika. Digital Painting for Characters: Color and Light – $14. Learn More.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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36 Design Assets to Start The Year With a Creative Bang

Creative Market

If you’re not a member yet, join now to unlock our monthly free Drop and save 20% on the entire Creative Market catalog. For professionals in need of high-quality mockups for digital products, Goodies.Buro’s designs are an excellent place to start. is run by a talented designer who specializes in digital brand presentation.

Fonts 97
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To rebrand or not to rebrand?

UX Collective

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. Citigroup branding before/after 2008 | Source: 1000 Logos As the legend goes, Paula Scher, an iconic designer and a partner at Pentagram, sketched on a napkin in the first meeting in 2007.

Brand 124
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17 Rebranding Failures and How Much They Cost (Updated: March 2021)

Canny

Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong. free ebook. Not what you want from a rebrand.

Brand 180