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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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Top 20 Best Advertising Campaigns of All Time

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Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. What are Advertising Campaigns?

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Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

Whether you're meeting someone for the first time or unveiling a new product or service, you've got to put your best foot forward. billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 Is Your Logo Design Up To Date? billion $1.9 billion $1.6 Not so fast!

Brand 90
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Rebranding Strategies: Reviving Your Company’s Image

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Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. Breathing new life into the company's public image and resonating better with the desired customer base. The end goal? Where do you begin?

Brand 96
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Brand Continuity: Establishing a Strong Connection

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The brand's messaging, deeply rooted in happiness and togetherness, consistently permeates its advertisements and marketing campaigns. This involves establishing branded templates for various materials, such as websites, advertisements, and packaging. Firstly, maintaining a consistent visual identity is crucial.

Brand 75
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23 of the Best Business Movies for Entrepreneurs

Canny

Like Zuckerberg choosing not to run ads on Facebook at the start, thus attracting a massive user base and building customer loyalty, listening to your target audience’s needs, desires and pain points, and creating the first phase of your service or product around that can result in a much higher probability of success.

Marketing 147
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10 Ways to Build a Strong Online Presence for your Brand

Inkbot Design

While some businesses have an established online presence before creating their product, most do not. A site with no traffic is useless unless you plan on spending thousands of dollars on advertising every month. What exactly does your product or service do for the customer? Set up a Blog. Think about your goals. $18.99.

Brand 98