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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Image licensed via Adobe Stock.

Media 542
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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What is Display Advertising? A Beginners Guide

Inkbot Design

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. It involves strategically placing eye-catching banners, videos, or rich media ads to capture the attention of target audiences.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The award-winning campaign was pure marketing brilliance.

Brand 97
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Brand Continuity: Establishing a Strong Connection

Inkbot Design

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 77