Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.

Advertising 87

Advertising Advertising Digital Entertainment 87

Inkbot Design

OCTOBER 16, 2023

Hashtag Marketing Guide to Boost Social Media Hashtag marketing is a tactic that involves using hashtags to tag and track content on social media platforms. Hashtags are essential for social media marketing because they make content more discoverable and allow brands to label and locate niche material.

Media 90

Media Marketing Marketing Brand 90

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FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 73

Marketing Marketing Media Advertising 73

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APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

Marketing 73

Marketing Marketing Media Brand 73

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OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

Advertising 92

Advertising Advertising Marketing Marketing 92

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. As we all know, Instagram has outgrown itself since its creation and has become the most popular social media photo-sharing platform. How to market on Instagram? Utilise free IG marketing tools.

Marketing 137

Marketing Marketing Media Brand 137

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 73

Marketing Marketing Media Brand 73

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 141

Marketing Marketing Digital Internet and Software Development 141

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DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. This comprehensive guide will teach you how to learn digital marketing to grow your business. Why Learn Digital Marketing?

Marketing 80

Marketing Marketing Digital Media 80

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 115

Advertising Advertising Marketing Marketing 115

Inkbot Design

APRIL 22, 2024

Real Estate Marketing: The Keys to Success Congratulations on acquiring a realtor licence, which means you are ready to sell properties and earn some commissions. Self-promotion is vital for agents, although it is not as essential as publishing a few advertisements. What is Real Estate Marketing? Let’s get started!

Marketing 79

Marketing Marketing Client Media 79

Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

Advertising 95

Advertising Advertising Self-employed Digital 95

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 96

Digital Marketing Marketing Art 96

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to their doorstep. What is Direct Mail Marketing?

Marketing 94

Marketing Marketing Digital Coding 94

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 89

Marketing Marketing Publication Media 89

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

OCTOBER 6, 2023

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. Importance of Typography in Advertising An advertisement's visual impact is about much more than simply which font you choose. That’s not bad for some letters on a page.

Advertising 90

Advertising Advertising Typography Fonts 90

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AUGUST 31, 2023

Instagram vs Facebook: Navigating the Social Media Showdown In today's highly connected world, social media has become a defining force, shaping online interactions and impacting various facets of life. This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility.

Media 82

Media Advertising Advertising Marketing 82

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Video content marketing uses video across various platforms to promote a brand, product, or service.

Marketing 88

Marketing Marketing Media Advertising 88

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 79

Advertising Advertising Marketing Marketing 79

Inkbot Design

AUGUST 14, 2022

How to Create Social Media Graphics. Whether you want to start a blog or to make your social media posts more engaging and informative, using visual graphics is the way to go. In the world of social media marketing , graphics are everything. To do this, your business needs a solid social media marketing strategy.

Media 102

Media Graphic Production Marketing 102

Inkbot Design

OCTOBER 7, 2023

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

Marketing 73

Marketing Marketing Media Advertising 73

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 79

Marketing Marketing Brand Branding 79

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DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 115

Marketing Marketing Advertising Advertising 115

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DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. But why exactly are logos so crucial for effective advertising ? But why does this matter for advertising specifically? Upon seeing it, people immediately know which company or product is advertised.

Advertising 98

Advertising Advertising Brand Branding 98

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MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. That's our promise.

Marketing 98

Marketing Marketing Advertising Advertising 98

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AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 104

Marketing Marketing Digital Internet and Software Development 104

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NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. The key for marketers is tapping into those advantages.

Advertising 91

Advertising Advertising Digital Media 91

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. So, how can you design an effective marketing campaign that reflects your company’s values?

Marketing 120

Marketing Marketing Advertising Advertising 120

Inkbot Design

OCTOBER 20, 2023

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. It involves strategically placing eye-catching banners, videos, or rich media ads to capture the attention of target audiences.

Advertising 81

Advertising Advertising Banners Brand 81

Inkbot Design

AUGUST 19, 2022

The Definitive Guide to TikTok Marketing. Many businesses are overlooking the potential of TikTok as a viable marketing resource. This definitive guide will look at TikTok, one of the most popular social media platforms, as a lucrative marketing platform. What is TikTok marketing? In 2021, 78.7

Marketing 135

Marketing Marketing Media Brand 135

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FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 69

Advertising Advertising Marketing Marketing 69

Inkbot Design

FEBRUARY 15, 2023

Top 10 Real Estate Marketing Strategies to Sell More The real estate industry has seen its fair share of challenges. From the real estate crash of 2012 to the pandemic-related uncertainty of 2020, the market has weathered many ups and downs. However, a website with property listings is just the beginning.

Marketing 133

Marketing Marketing Client Media 133

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

Marketing 86

Marketing Marketing Arts and Crafts Brand 86

Inkbot Design

APRIL 27, 2022

Top 10 Instagram Advertising Tactics That Work. Instagram advertising isn’t easy to master, but there are several ways to approach it. Over the past few years, there has been an explosion of interest in Instagram advertising. There are many other examples of using a photo for advertising campaigns.

Advertising 93

Advertising Advertising Media Production 93

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 92

Marketing Marketing Brand Branding 92