article thumbnail

Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Ragged Edge Ragged Edge, founded in London in 2007, has fast earned a reputation for rebranding and strategic design. Some of these make a lot of effort to publicise their work; some tend to hide their light under a bushel.

article thumbnail

How Loughborough's graphic design BA is shaping the industry's leaders

Creative Boom

Luke Pearson (class of 2010) Luke Pearson is an illustrator with an impressive client roster that includes The New Yorker, The New York Times, Penguin, and Disney Television Animation. Her 14-year journey through the industry has seen her shape exceptional brand experiences for clients, including Mars, Unilever and HSBC.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

In 2007, it was privatised, and it now has two official branch stores in Berlin and Düsseldorf and 62 franchise stores globally. What I love about being a designer is really learning, understanding and discovering what makes my client unique, in order to help solve their problem, and make them successful," says Rob.

Brand 468
article thumbnail

F5: Draga & Aurel on Lake Como, Joseph Beuys + More

Design Milk

Basedow and Draga Obradovic of Draga & Aurel Photo: Valerie van der Werff The partners in work and life established Draga & Aurel , a multidisciplinary studio and workshop for art, collectible design, and furnishings, in 2007. Baxter is not a simple client, Basedow says. Its a collaboration that has shaped their own approach.

article thumbnail

Andrés Higueros avoids coffee shop clichés with a BoJack Horseman-inspired brand identity

Its Nice That

Words Sudi Jama — Date 9 June 2025 Work Graphic Design Illustration Logo Food & Drink Branding Animals When creating the brand identity for the Tulum-based coffee shop, Story Horse, Andrés Higueros took into consideration his clients’ respective Irish and Mexican identities. which doubles up as greeting and conversation starter.

Brand 63
article thumbnail

How small studios stay independent in Korea

Its Nice That

Some designers appear to be seeking creative change, while others seriously convert their client services into something of their own. Through this twin strategy, Double-D built a project that was a creative outlet, within its own control, and established a new brand identity that ran alongside its main studio client work.

article thumbnail

“What surrounds a brand shapes how it speaks”: designer Laura Beulens on the delicate art of building a visual identity

Its Nice That

With breaks between her freelance work, she’s found that this schedule has given her space to slow down in between client briefs and reflect on her unfolding practice, rather than “sprint from project to project”.