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Anorak founder Cathy Olmedillas on creating new ventures and why slow success is the best

Creative Boom

Since 2006, independent kids publisher Studio Anorak has taken children's magazines in bold new directions. The publishers we work with understand our ethos and look after our titles really well, so we are very lucky! " We know how to publish books, so we made that happen for him with Bearing Witness. she laughs.

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The Importance of Typography in Advertising

Inkbot Design

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. Importance of Typography in Advertising An advertisement's visual impact is about much more than simply which font you choose. That’s not bad for some letters on a page.

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Modernism in Graphic Design: A Visual Revolution

Inkbot Design

With the ascent of mass media and advertising, a pressing need arose for a fresh and innovative approach to visual communication , giving birth to a new wave in design. Modernism's influence resonates strongly in branding and advertising, where minimalist design and consistent branding have become the standard.

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Becoming type-sensitive with the psychology of fonts

UX Collective

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. Based on a 2018 study , handwritten fonts increase consumers’ attachment to products as they create a sense of human presence. Shaikh, A.

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Swiss Design: A Journey into Precision and Functionality

Inkbot Design

Sale 100 Years of Swiss Design Hardcover Book English (Publication Language) 376 Pages – 02/20/2015 (Publication Date) – Lars Müller Publishers (Publisher) −$28.04 $41.96 This movement emerged as a response to the growing industrialisation and mass production that swept Europe then.

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The 6 Best Books on Branding & Identity Design

Inkbot Design

Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? He emphasises the importance of creating a unique brand identity that effectively differentiates a product or service from its competitors, capturing consumers' attention and fostering brand loyalty.

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