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How the Adobe Logo Reflects the Evolution of Digital Creativity

Inkbot Design

Fast forward to today, and a teenager with a laptop has more creative firepower than entire 1980s design agencies. Adobe's first product, PostScript, was about to revolutionise digital typography and printing. Most designers were still cutting and pasting with actual scissors and glue.

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Big Cartel’s big rebrand by How&How throws caution to the wind

Its Nice That

Words Harry Bennett — Date 10 June 2025 Work Graphic Design Typography Logo Rebrand Identity Branding Design agency How&How has rebranded Big Cartel and wildly reimagined the independent business-first e-commerce platform, repositioning the company as the new go-to for small businesses, artists and creatives.

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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

But it ended up looking like a stock graphic from a 2005 PowerPoint presentation. The sharp edges and bold typography were a clear attempt to inject some “edgy” credibility and chase the elusive teenage demographic. Different designers and agencies were involved over the years. It felt cheap. Did It Work?

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New show tells “a more inclusive story” about Japanese graphic design

Design Week

He moved to Japan in 2005 to set up his own studio and became fascinated by the visual design history of his adopted home. Just looking at typography, Japanese is historically written or typeset top-to-bottom and right-to-left. What are the key differences in the way Japanese graphic design evolved, compared to say the US or the UK?

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The Xbox Logo: How Microsoft Fought, Stumbled, and Won

Inkbot Design

The Refined Contender (2005): The Xbox 360 Sphere Four years is a long time in technology. Dissecting the Sphere and the “Nexus” The 2005 logo for the Xbox 360 is a masterclass in strategic brand evolution. They hire a big agency that sells them on a “cleaner, more modern identity.” They didn't. The iPhone happened.

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Why Your Approach to Branding for Small Businesses is Failing

Inkbot Design

Sale The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Neumeier, Marty (Author) English (Publication Language) 208 Pages – 08/04/2005 (Publication Date) – New Riders (Publisher) $39.99 −$14.86 $25.13 Typography: The typeface you choose is your brand’s voice in written form.

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Oat Studio crafts fresh and cliche-free branding for major comedy festival

Creative Boom

Since 2005, it has delivered comedy shows and festivals to select cities across the UK. They aim to "bring big agency quality to smaller businesses and founders, giving them the best start possible and level the playing field". 57 Festivals is a London-based company specialising in live comedy.