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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Dagen was the first newspaper to launch in Denmark for almost 50 years and was aimed specifically at a new well-educated generation who would gladly pay for the best quality journalism in an age disrupted by the digital revolution. Dagen ceased to exist after a mere 41 days in print, declaring bankruptcy the same year it was introduced.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). This is something that many marketers know but need to articulate, and it's often difficult to put into words. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 145
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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

As our ability to measure and analyse behaviours accelerated in the digital age, private companies increasingly took notice of marketing and sales applications—for example, recommendation engines at Amazon and Netflix. Awarded 2002 Economics Nobel Prize for prospect theory on how choices change based on certainty, losses, etc.

Art 98
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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 The Design of Everyday Things remains a must-read for new designers.

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To rebrand or not to rebrand?

UX Collective

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. It was a three-dimensional, tactile icon that provided the right amount of nostalgia for a digital app on a digital screen. Having said that, this analysis is subjective and incomplete.

Fashion 133