Remove 2001 Remove Marketing Remove Presentation Remove Production
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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

Brand 133
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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion.

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The 6 Best Books on Branding & Identity Design

Inkbot Design

Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? ” Great question!

Brand 92
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The Rebranding Process: Strategies for Success and Growth

Inkbot Design

They can maintain relevance in the market by updating their image and identity. By updating a brand's visual identity , messaging and positioning, companies can better connect with their target market and differentiate themselves from rivals. Expanding their consumer base could lead to increased profitability or market share.

Brand 93
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The Rebranding Process: Strategies for Success and Growth

Inkbot Design

They can maintain relevance in the market by updating their image and identity. By updating a brand's visual identity , messaging and positioning, companies can better connect with their target market and differentiate themselves from rivals. Expanding their consumer base could lead to increased profitability or market share.

Brand 91
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Price testing: a guide to inject your design perspective into the conversation

UX Collective

angelekamp The ability to determine the optimal price for a product or service is one of the most critical steps in any development or commercialisation process. Charge too much and you run the risk of nobody engaging with your product or pushing customers away, charge too little and you’ll leave revenue on the table. Enter Design.