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D8 develops new brand world for Edinburgh Gin

Creative Boom

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Branding 397
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Dutch studio JUST's new identity balances simplicity with wonder

Creative Boom

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio.

Agency 536
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world.

Branding 286
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elevenfiftyfive turns 15 and receives collage-like rebrand from Studio Moross

Creative Boom

Entertainment specialists elevenfiftyfive have just turned 15, and to celebrate, they've enlisted the help of London-based designers Studio Moross to create a new identity that reflects their work in the film space.

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Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.

Art 523
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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The wider identity system is designed to work effortlessly across all channels. The aim was to position Decathlon "as a maker, not just a retailer".

Sports 541
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Rocío Egio on embracing dyslexia, mediterranean roots, and finding freedom in illustration

Creative Boom

This blend of visual richness, social connection, and optimism became the foundation for her visual language, which she is now known for. Interestingly, Roco's creative identity has only deepened since leaving Spain. Sometimes I wonder would my creative voice be the same if I had developed it in another place?