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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand?

Brand 450
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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

In an era when attention spans are dwindling and visual overload has become the norm, Counter-Print's new book celebrates the transformative power of expressive typography. It led to a book that considers the challenges of visual clutter by showcasing typography as a bold and innovative medium.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

The studio is widely celebrated for its bold use of colour, form and typography, pushing the boundaries of what branding and design can achieve. This year, they've also launched a sister agency focused on typography and type design, called Type of Feeling. Work by Studio MPLS Work by Studio MPLS Work by Studio MPLS 17.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

This trend takes inspiration from the past’s vision of the future, often characterized by neon colors, metallic accents, bold geometric shapes, and vintage typography. Graphic Design Elements: Designers use retro-futuristic color schemes and typography to create posters and social media graphics.

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Top 10 illustrators to watch: A must-see list for art enthusiasts

Creative Boom

With offices in Helsinki, Amsterdam, Los Angeles, and soon Paris, Agent Pekka represents a hand-picked group of artists working across various disciplines, from 3D and animation to illustration and typography. His stop-motion animations turn familiar forms into something new, balancing humour and craftsmanship. Karlotta Freier 2.

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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

"I think over the years we have tipped the balance to include more motion and moving images while still staying true to our graphics and illustration roots, but AI is here now so let's reassess the balance in a few years! Web development, typography, branding, motion and VFX. Could be fun." Salazar recalls. "It

Digital 404
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DesignStudio refreshes VFX powerhouse DNEG

Creative Boom

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. Since the company is synonymous with cutting-edge motion imagery, the new DNEG brand identity needed to reflect movement in every aspect.

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