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Typography's role in rebrands: 8 key takeaways from Frontify's latest webinar

Creative Boom

A recent webinar hosted by brand-building platform Frontify delved deep into this topic and offered a profound exploration of how typefaces are revolutionising the way brands speak, feel and connect with their audiences. Burger King, for example, worked with Colophon on a typeface that felt juicy and delicious," she explained.

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Why TYPEONE magazine is a must-read for graphic designers

Creative Boom

You'll hear about Kiel Mutschelknaus' innovative method of creating kinetic type with code; Animography's hybrid approach to animated typefaces, in the words of its founder Jeroen Krielaars; and join Aasawari Kulkarni to discuss the potential of variable fonts in the changing landscape of kinetic type for multi-scripts.

Magazine 542
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Reality serves as a bridge to the surreal for illustrator Wenjing Yang

Creative Boom

Along with artworks vibrantly depicting elements of human biology, Wenjing created a typeface to accompany the work. The installation will feature the nine illustrations in a circle, with metaphors depicted on the outside and interviews presented poetically on the inside using my own typeface," explains Wenjing.

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Securing a future for Malawi's wildlife at the heart of brand and website refresh

Creative Boom

The updated brand features bolder, modern typefaces, an expanded colour palette, and new graphical assets, providing more flexibility and opportunities for LWT. Cass noted the importance of the website's agility, allowing LWT to quickly update content and respond to topical issues. "In

Brand 479
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Mozilla pledges to 'Reclaim the Internet' with new identity by JKR

Creative Boom

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. The brand's redesigned bespoke wordmark was born of a new semi-slab innovative typeface with its own custom characters.

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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

One of Among Equals' founders has a technical background in sustainability, and its creative team is well-versed in turning complex sustainability topics into compelling creative ideas. To align with the bold, straightforward and confident tone of voice, Among Equals went with Marr Sans Condensed for the typeface.

Branding 280
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How Semi Permanent Studio designed the visual identity for Future State 2023

Creative Boom

Inspired by the punched tape used to speak with computers in an earlier era, the main wordmark is built with a custom typeface on a dot-grid system. Typography A tier of three typefaces helps the brand communicate its voice consistently and most effectively. First, a custom typeface called Future State was built on a dot-grid matrix.

Brand 340