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There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. In the upcoming months, I will create many illustrations for the brand, and having this much deeper, tangible knowledge about it feels so special." Personal works.
Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative.
We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. This interactivity opens up new avenues for creating engaging and dynamic brand experiences. Katie emphasised that choosing the right fonts is crucial, especially for large brands. "I
Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.
Image licensed via Adobe Stock Creatives share their top tips for building a personalbrand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personalbranding has become key to success for creative professionals.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
The responses revealed a fascinating mix of approaches, and what emerged was a tapestry of wisdom that acknowledges both the personal nature of creativity and the universal patterns that help us reconnect with our creative flow. Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration.
Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.
James has created a showreel, website and brand identity to reflect how his direction has evolved. I've tried to include a spectrum of work ranging from personal to commercial projects but still keep an overarching theme so that the work hangs together," says James. They were delighted with the result, which was a relief."
I was doing what I thought an arty person does and got paid nothing for almost all of it. Because he worked in such an analogue way, Hovey says he had "no real brain for graphic design" and never wanted to work at a brand. He also admits that he had an idealistic point of view in his early 20s and never really had a plan.
Developing my style and approach over the years, I like to think I blend charm and whimsy into any topic I tackle," he tells Creative Boom. "I I like to help brands and publications communicate with their audience visually." With the backing of Closer&Closer, Joseph has managed to achieve personal career goals.
Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.
From text messages to social media posts to brand identities, icons and pictograms have become essential tools for conveying information rapidly and clearly. Icons are more illustrative, often abstract – creating a visual signifier for a sub-branding within an organisation, for example.
Epidemic Sound , the popular provider of royalty-free music, has been at the forefront of helping brands and content creators harness this power. A new sound for crispbread brand Wasa Wasa, the world's largest provider of crispbread, faced a big challenge. To help achieve this delicate balance, they were looking for a brand sound.
Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. More often than not, one topic dovetails nicely into another, acting as a springboard that launches into even more research.
Northern Design Festival (NDF) has revealed the full line-up for its 2025 edition, returning to Lancaster from 1517 May with a programme that puts transparency in process, practice, and personal experience, firmly in the spotlight. Its an honour to be part of it.
Sessions College Narrow focus on design means a specialized education Flexible and self-paced learning format Personalized mentorship from expert instructors Real-world and hands-on projects meant to build a professional portfolio If youre looking for one of the best online degrees in web design, Sessions College has you covered.
Over 40% of his homeland sits in the Arctic Circle, close enough to the North Pole that we're willing to accept Ilya as an expert on the topic of Santa Claus, a character he's illustrated numerous times. This makes my projects even more diverse because one person alone could never come up with as many variations as several hundred people."
Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?
Clients are deciding to invest in their brands and go bespoke with stand-out bottle structures; designs that allow a brand to be more individual and iconic.". Sustainability has been a hot topic in packaging for years now. Kadoya citrus juice by MARU, 2022 Pentawards shortlist. Heights by Pentagram, 2022 Pentawards shortlist.
After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?
There's also an exciting programme of talks and workshops under the banner ND Educates, allowing new graduates to participate in live, in-person chats with leading brands and designers. It's a great way to build relationships and practise networking skills to kickstart your professional career. Wiggle Chair by Georgia Hatton.
His other titles 'Book of Branding' and 'Book of Ideas' have received hundreds of five-star reviews and have become go-to resources for entrepreneurs, visual designers, brand creators and others forging ahead in the world of creative direction. We go deeper, we go personal too." So I made them."
I didn't want to write about topics I already knew well; instead, I aimed to build an ecosystem of brilliant individuals and a brand that challenges the status quo," she explains. "As I personally selected each contributor, and I'm proud of the international diversity they bring," she says.
Having worked with several editorial and publishing brands such as the Washington Post, Wired UK and Dasan Books, she's interested in broadening her experience to include advertising campaigns with installation and animation components.
Now brand and digital studio Koto has unveiled a refreshed brand identity for the platform. Brand concept Koto is a brand and digital agency with studios in Berlin, London, Los Angeles, New York, and Sydney. Visual makeover Koto gave Glassdoor's visual identity a significant makeover to align with the brand strategy.
And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We This allows brands to create highly individualised customer experiences."
The uncomfortable truth is that being a people person takes a bit of effort. Be sociable on social media We'll start with a topic that's pretty thorny right now. Be curious We all like the idea of being a people person in theory. Brand designer and creative director Paul Andrew gives a real-world example.
The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing. It’s rapidly transforming the way businesses personalize customer experiences. In 2024, expect to see a surge in AI-powered personalization tools.
of you have managed to weather the storm on a personal level. On the positive side, one respondent felt that "Studios and the brands they work with are prioritising ethics, sustainability and inclusion more in their projects. One contributor perhaps summed up the mixed mood around the topic: "It depends on what rewards or competitions.
You can write as much as you like and attract people to your brand via endless means. So if you're a graphic designer and help businesses build more powerful brands, what tips, advice, case studies, or insight pieces can you write and share that showcase your skills and expertise and entice people to your website and hire you?
It's been a while since most of us attended an in-person design event, with all the learning and networking opportunities it offers. With all of these options, you'll also get in-person networking opportunities with global speakers, unlimited access to on-demand contents from the event, and one-year bodw+ membership.
This leading design school has helped countless students launch successful careers in graphic design through its short and intensive courses, which take place both in-person and online. For more on this topic, read The Complete Graphic Design Salary Breakdown. And Shillington certainly knows what they're talking about.
Tools like ChatGPT or Jasper AI can generate high-quality scripts based on your topic, allowing you to focus on other aspects of your YouTube channel. While many successful YouTubers gain popularity by showcasing their personality, there are numerous channels thriving without ever revealing their creator’s identity.
This marketing wank aside, what it really means is that this event is a place to hear topical presentations and connect with others. It’s a 3-day experience of talks, discussions, workshops, experiences for creatives available both in person and streaming online. The speakers were not on a pedestal nor did they act that way.
The benefits of an MBA can be very different depending on the person; some might want to use their new skills in business, while others might want to start their own business. It also covers topics like working in marketing, economics, and corporate investment planning. Where can you study for an MBA? Business Law. Management (Theory).
Initially, the biggest concern for us was project logistics; how are we going to work remote, in lock-step with our nearly 30-person team of designers, illustrators and animators on one 30-minute animated film over the course of about 12 months? First off, topical long-form animated films can become mundane and boring very quickly.
Diversity and inclusion are topics that are talked about in nearly every industry, but how inclusive and diverse is the design industry, and what's being done to change things? David Jeffers, a quadriplegic sound designer, played a key role in the project, providing audio expertise and acting as a disability consultant.
Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding. Top 10+ Best Branding Podcasts. JUST Branding.
In 2020, many brands have already adapted Stories to their social media content strategy. According to Hootsuite, around 65% of brands either post stories on Instagram and Facebook on a regular basis, or have solid plans to do so in the nearest future. Personalization is a Must. Image source: Gpointstudio | Depositphotos.
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