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Rabbithole on the sensitivity challenges of branding Leeds' big ideas festival

Creative Boom

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Taking place every autumn, it covers topics across science, technology, culture and society and serves as a platform for exchanging ideas, fostering dialogue, and encouraging curiosity.

Branding 274
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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Although it's proud of its origins, its identity needed to be more representative of the organisation it is today. Among Equals' Nick May explains how to strike the balance.

Brand 285
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New look and new showreel for Mutant Hands

Creative Boom

James Wignall has curated a new reel to encapsulate his recent animation work and created a fresh visual identity to boot. James has created a showreel, website and brand identity to reflect how his direction has evolved. Although he loved all the work in his previous reel, a lot has changed, and it was time to update things.

Animation 285
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Pentagram finds a joyful new spin on yoga branding for Love Supreme Projects

Creative Boom

The world's largest design consultancy has collaborated with yoga studio Love Supreme Projects to create an identity that finds a new spin on the familiar practice. As a discipline, there are lots of familiar images associated with yoga, so the challenge for Pentagram and studio Love Supreme Projects was to find a new spin on the topic.

Brand 514
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Environmental course provider's new branding is wonderfully down to earth

Creative Boom

The many topics covered on this site, led by teachers from around the world, include biodynamic farming, food forests, river restoration, urban gardening and earth democracy. Naresh’s team created the strategy and copywriting and I produced the visual identity," explains Arthur.

Brand 370
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Food illustrator Tom Hovey talks Bake Off, Bristol and building a creative community

Creative Boom

He regularly revisits questions of his identity as an illustrator outside of Bake Off and believes that "as long as you're not completely lost to one thing, it can work". Creating a poster for Bristol rock band Idles, addressing topics like toxic masculinity, was one of Hovey's favourite projects to work on. "It

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Securing a future for Malawi's wildlife at the heart of brand and website refresh

Creative Boom

Lilongwe Wildlife Trust (LWT), Malawi's leading conservation organisation, has launched a new brand identity and redeveloped its website to raise awareness of pressing environmental threats and the urgent need to protect wildlife. The charity wanted autonomy to stay at the forefront of discussions on Malawi's environmental threats."

Brand 481