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New book from Counter-Print explores the power of icons in modern design

Creative Boom

Icons and pictograms are so important to our society, yet even designers don't discuss them all that much. In an increasingly visual world, icons and pictograms have become the universal language of design. Visual shorthand We start by asking where the idea came from. Iconic' was one such book.

Print 516
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From watercolours to Snakes with Legs: illustrator Beth Bennett on her work so far

Creative Boom

Of course, seeing Leonardo da Vinci's iconic Mona Lisa and The Last Supper depicted in this way is hilarious. Before Snakes with Legs was even an idea, Bennett painted more traditional subjects in her childhood. I realised if an idea made me laugh, I wanted to draw it," she says. Bennett's first big commission was for EEK!

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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

But where StepChange's new branding really comes to life is through its striking illustrations and icons, which use bold black linework and the charity's ownable brand colours. Robot Food also developed a suite of simplified icons for applications such as web UI, PowerPoint presentations and animations.

Brand 494
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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

Led by an ownable colour, custom icons and a "reassuringly confident" tone of voice, the new identity looks to take Future Doc to the next level in supporting the turbulent healthcare system in the UK. The whole idea centres around making students feel heard and being transparent throughout the Future Docs guidance process.

Education 501
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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

But where StepChange's new branding really comes to life is through its striking illustrations and icons, which use bold black linework and the charity's ownable brand colours. Robot Food also developed a suite of simplified icons for applications such as web UI, PowerPoint presentations and animations.

Brand 474
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Tips for creating awesome infographics that people want to see

Designer Daily

They give a pleasant approach to learning more about a specific topic without having to read a lot. Whether you are selling anything or simply talking about ordinary topics, including an infographic on your site now and then would only help you. Come up with a great idea. Begin with a collection of 8–10 ideas.

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Ed Helms' SNAFU podcast embraces 'controlled messiness' in new identity

Creative Boom

It was equally crucial to ensure that the brand didn't come across as too polished or sterile, reflecting both a comedic edge and expert storytelling to be able to carry serious historical topics. The logo aimed to create something big and bold that could stand out in both small podcast icons and large out-of-home advertising. "It

Education 259