LIT's rebrand of German retailer Gravis draws on the past but looks to the future
Creative Boom
DECEMBER 5, 2023
LIT's new visual identity for Gravis aims to make it cool and relevant to a new generation of tech shoppers. The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences. It was clear that a rejuvenation was in order.
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