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How creatives can unlock the power of generative AI

Creative Boom

Image licensed via Adobe Stock By automating dull, repetitive tasks, generative AI can help you finish work faster and free up your time to be more creative. In other words, we're not talking about AI replacing your work, but AI used as a tool to enhance your workflow and your own work. How can generative AI help?

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SCALE AI Branding and Visual Identity

Abduzeedo

SCALE AI Branding and Visual Identity. Etienne Murphy and Simon Chénier-Gauvreau shared a branding and visual identity project for SCALE AI which the objective is to accelerate the application of artificial intelligence for supply chains. The designers created the scale.

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Pentagram brings to life the world's most-hyped technology with a nature-inspired identity

Creative Boom

Pentagram partners Jody Hudson-Powell and Luke Powell have thrown away the rule book and defied tradition with their new identity for Cohere that looks to nature for its visual cues. The world is currently simmering away with hot new tools and technologies that fall under the AI umbrella. That's where Cohere comes in.

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'The design world can do better': Jessica Strelioff and Danielle LaRoy of brand studio Goodside

Creative Boom

So earlier this year, they left their jobs and founded their own branding studio, Goodside , in San Francisco. The ethos was: "One part visual. Weaving colour, concept, and copy into cohesive brand systems that scale." They also avoid the "Pinterest mood board black hole" by rooting every brand in strategy.

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How Semi Permanent Studio designed the visual identity for Future State 2023

Creative Boom

We love the visual identity for Semi Permanent's forthcoming event, Future State 2023. A major tech event is taking place next month as global talent gathers in Auckland, New Zealand, to talk tech, AI and the future of digital transformation. But how was it made? We reckon Semi Permanent Studio has done a great job.

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Indigo Design Award 2023 winners: 7 outstanding designs to inspire your own projects

Creative Boom

Branding Design of the Year 2023: Campus, Reading International by Socrates Communications The victors of the Indigo Design Award 2023 offer extraordinary examples of real-world design we can all seek to emulate. Brooklyn-based strategy and design studio Team brought this mission to the fore with a new brand identity.

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Pentagram alumni Aron Fay is empowering designers and non-designers with Grid App

Creative Boom

Former Pentagram designer and FAY studio founder Aron Fay is equipping clients with the tools to create on-brand assets in-house with Grid App. Born out of the ongoing LAB initiative, it uses emerging technologies to protect the longevity of brand identity systems. Different scents can be used to influence visual compositions.

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