Inkbot Design

APRIL 4, 2023

Conversely, blue typically signifies trust, stability, and serenity, making it a favoured option for brands aiming to project dependability and security. For example, blue and green are frequently paired in eco-conscious brands to elicit a sense of unity with nature. Yet the power of colour extends beyond individual shades.

Brand 45

Brand Branding Arts and Crafts Production 45

Inkbot Design

JULY 28, 2023

The 10 Best Fonts for Logo Design Choosing the right font for your company's logo is one of your most important branding decisions. As a branding expert who has worked with hundreds of companies on logo design over the past 15 years, I've identified ten that consistently test well and make for highly effective logo fonts.

Fonts 110

Fonts Brand Branding Arts and Crafts 110

Inkbot Design

MARCH 28, 2023

Possessing graceful, fluid lines and intricate details, calligraphy fonts are a splendid way to enrich your designs and instil them with a dash of individuality. 15+ of the Best Calligraphy Fonts for Print, Web, and More Outeris Calligraphy Font Greetings, fellow designers and creators!

Fonts 75

Fonts Print Arts and Crafts Typography 75

Inkbot Design

NOVEMBER 25, 2023

Behavioural Design: The Art and Science of Influencing Behaviour Consumer behaviour and psychology have always gone hand-in-hand. However, behavioural design takes this connection to the next level – using research and influence techniques consciously and responsibly to guide people's actions.

Art 85

Art Publication Arts and Crafts Publishing 85

Inkbot Design

MAY 1, 2024

It includes visuals such as logos and designs, voice and personality, and the core values that a brand follows. Skittles is an excellent example because they use this crazy/unexpected tone throughout their ads/social media posts. This gives it authenticity and a sense of higher purpose beyond profits alone.

Brand 96

Brand Branding Arts and Crafts Internet and Software Development 96

Creative Boom

NOVEMBER 8, 2023

We've all got our favourite fonts, but it's good to mix things up now and again and stop your design work from becoming stale. We've compiled this comprehensive list by asking the creative industry for their favourites, analysing work from the last 12 months, and taking on board the design trends emerging right now. Naughty Roll.

Fonts 531

Fonts Brand Branding Inspiration 531

Shillington

OCTOBER 7, 2021

After a degree in Business Administration and Marketing, Shillington New York graduate Anuja Shukla harnessed the power of empathy spurned through travel and employment abroad to shape a meaningful career in graphic design. And at what point did you decide that you wanted to switch careers and study graphic design?

Portfolio 132

Portfolio Arts and Crafts Graphic Design Design Strategy 132

Canny

OCTOBER 27, 2022

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Not only is this useful for you, but if you are working with an agency this brief helps to give both parties a solid understanding of what is required before the project has begun. The Advertising Brief Template.

Advertising 78

Advertising Advertising Templates Agency 78

Inkbot Design

APRIL 6, 2022

Graphic Design : What are the Benefits for Businesses. And arguably, its success owes a lot to excellent graphic design. In a nutshell, graphic design for businesses refers to brand communication and messaging through visual content. Think of graphic design as you dressing up nice in preparation for a dinner date.

Graphic Design 89

Graphic Design Graphic Internet and Software Development Marketing 89

HONGKIAT

JUNE 7, 2021

Combining the ease and accessibility of e-commerce with the community engagement of social media, social commerce is a growing trend for 2021. We all know that social media moves at the speed of light, and with new social commerce features popping up all the time, it’s crucial to stay ahead of the curve.

Media 136

Media Production Brand Branding 136

Logo Smith

OCTOBER 27, 2021

The post How to Hire a Freelance Logo Designer on Google and other Search Engines appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ How to Hire a Freelance Logo Designer has always been a bit of a lottery , when it comes to Google. Hire a Freelance Logo Designer – It’s a Daunting Process.

Freelance 52

Freelance Freelance Client Brand 52

Inkbot Design

JANUARY 9, 2024

The 37 Best Design Books to Level Up Your Skills As a designer, expanding your knowledge is crucial for professional growth. With so many design books out there, it can take time to identify the true gems worth investing your time into reading. Read on for the cream of the crop regarding design literature.

Publication 52

Publication Graphic Design Publishing Publishing 52

Canny

DECEMBER 20, 2022

What gives one of these projects the title of “best rebrand” or “top rebrand?”. Measuring ghosts” is a term that gets used often when talking about measuring the effectiveness of a branding or rebranding project, but I think you’ll agree, the brands in this list made the leap from good to better. Let’s get into it…. Is it how it looks?

Brand 88

Brand Branding Marketing Marketing 88

Canny

MARCH 30, 2021

Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong. free ebook. free ebook. get for free.

Brand 180

Brand Branding Agency Marketing 180

Creative Market

JANUARY 24, 2020

If you’re looking for a radical way to make your typefaces pop right out from your designs, then look into sans serif ligature fonts in your next design project. Here’s an in-depth walkthrough of this design trend that’s shaking up the world of typography. What Are Ligatures? Lil Stuart // Ligature Font.

Fonts 179

Fonts Typography Digital Production 179

Inkbot Design

AUGUST 21, 2022

20+ Futuristic Patterns in Graphic Design. There are so many design patterns out there that are good ideas but fail to catch on—from “The Rule of Thirds” to “Zebra Striping,” these patterns are a great starting point. Abstract shapes: 100 design elements. 20 Holographic seamless textures.

Patterns 124

Patterns Graphic Design Graphic Vectors 124

Inkbot Design

AUGUST 22, 2023

History of Graphic Design: Tracing the Path of Visual Communication Visual communication has been an integral part of human civilisation since prehistoric times. As human societies progressed, so did the craft of graphic design. Today, graphic design permeates virtually all areas of modern life.

Graphic Design 75

Graphic Design Graphic Arts and Crafts Internet and Software Development 75

Inkbot Design

AUGUST 23, 2023

Today's consumers, especially among younger demographics, are increasingly focused on ethics, social responsibility, and sustainability. This presents opportunities and obstacles for companies seeking to appeal to these socially conscious shoppers. Branding should feel light, pure and natural.

Brand 73

Brand Branding Animation Marketing 73

Inkbot Design

MARCH 26, 2024

Video Content in Marketing: An Indispensable Strategy Have you noticed how videos have taken over your social media feeds, website homepages, and email inboxes lately? Explainer videos, social media teasers, and short ads are proven top-funnel performers. Even customer testimonials hold way more clout when packaged in a slick video.

Marketing 88

Marketing Marketing Education Production 88

Canny

DECEMBER 22, 2022

Rebrands can involve everything from new logo designs, brand new websites, new packaging, or a transformation of a company’s brand identity or strategy. In June of this year GSK, one of the world’s largest biotech companies, rebranded with the help of British design agency Wolff Olins. The Rebranding Brief Template.

Brand 78

Brand Branding Arts and Crafts Production 78

Inkbot Design

AUGUST 20, 2023

The technology titan's rise to prominence can be primarily attributed to its meticulously crafted branding strategy that intertwines cutting-edge innovation with intuitive design and focuses on delivering seamless user experiences. Unnecessary ornamentation is cast aside to allow the product's industrial design to speak for itself.

Brand 69

Brand Branding Arts and Crafts Production 69

Inkbot Design

APRIL 28, 2022

How to use Neuro Design to Improve your Marketing. Changing how you design your sites and the copy you write would be best. These include social media , search engine optimisation (SEO), email marketing, etc. Brain-based design is based on the idea that people don’t respond to things on a purely rational level.

Marketing 90

Marketing Marketing Production Advertising 90

Inkbot Design

AUGUST 3, 2023

The Power of Beauty Logos: Top 10 Designs A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. The most effective beauty logos fuse art and psychology, employing thoughtful design elements that evoke desirable emotions and convey a brand's aspirations.

Arts and Crafts 52

Arts and Crafts Fonts Brand Branding 52

Inkbot Design

APRIL 27, 2022

A logotype is a graphic design of your logo used in print media like business cards , web banners, brochures, signage, etc. A logomark is a single graphic design representing a brand identity and is often used in digital media like websites, social media and email marketing campaigns. Which one is better? What is a Logotype?

Brand 116

Brand Branding Marketing Marketing 116

Shillington

SEPTEMBER 9, 2021

Our friendship was cemented when we discovered a shared passion for mid-century art and design over a cup of Sylwia’s incredibly strong tea. With our combined knowledge of graphic design and Polish culture it felt like it was meant to be. She is a photographer, filmmaker and designer. This film started a whole new chapter.

Arts and Crafts 98

Arts and Crafts Client Graphic Design Brand 98

Canny

JANUARY 14, 2022

If you’re starting a video project for the first time then it might seem overwhelming. Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles. This is a software package for creating media.

Production 148

Production Marketing Marketing Animation 148

Eye on Design

MAY 4, 2022

Album art and gig posters have evolved beyond simple pieces of graphic design into an integral part of popular culture and design consciousness. And what does the designer’s role look like when working for a client who is also a creator? I learned Photoshop and basic web-design. Album covers by by Bráulio Amado.

Artist 68

Artist Arts and Crafts Presentation Client 68

Canny

NOVEMBER 4, 2022

Prioritising tech branding, marketing, and website design is a requirement, not a suggestion if you’re looking to succeed in this sector. Our advice would be to choose a model that makes sense to what your business is selling; paying attention to what your competitors are doing is a great option too if you find yourself stuck.

Marketing 88

Marketing Marketing Brand Branding 88

The Branding Journal

AUGUST 5, 2023

Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. Musk explained that Yaccarino will “focus primarily on business operations, while I focus on product design & new technology.” [3] Following a poll by Elon Musk, the social media platform’s default color is now black. [9]

Brand 52

Brand Branding Media Corporate Branding 52

Canny

OCTOBER 31, 2022

Market segmentation in a general sense, is important because it allows you to accurately target the right people. Below are some reasons why market segmentation in a general sense is important. Or you might change up your social media tactics and use more gifs or memes – both of which are popular with the younger generation.

Marketing 148

Marketing Marketing Brand Branding 148

Canny

SEPTEMBER 23, 2021

However, instead of looking purely at the figures (I know this can be difficult when you’ve got to justify your spending) the main focus should be on the value that content marketing brings to your business. For example, you can monitor likes and comments on social media, and tweak your content marketing strategy to suit.

Marketing 156

Marketing Marketing Agency Publishing 156

Inkbot Design

MAY 11, 2024

Here’s Why you need an Awesome Company Website Design There’s a lot at stake regarding your company website these days. Great company website design is not just something nice to have now – it is necessary for businesses across every industry and size bracket. Undoubtedly, through a fantastic website design. Still unconvinced?

Internet and Software Development 71

Internet and Software Development Digital Brand Branding 71

Canny

NOVEMBER 11, 2021

This was only amplified with the debut of social media. digital advertising and social media advertising). This includes blogs, corporate social media pages and general PR. Reviews in magazines, or tags/references through social media are all examples of this. Europe had a similar glow up in an advertising sense.

Advertising 145

Advertising Advertising Media Marketing 145