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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.

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Showcasing illustration work: how to create your best portfolio

Creative Boom

How do you create a successful illustration portfolio? Most importantly, consider who will look at your portfolio and – crucially – how long they're likely to spend on it. So how you put your portfolio together should recognise that essential fact. Also, ensure you've added all the details a portfolio needs to contain.

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. This involved examining what separates ESN from other sports nutrition brands. We couldn't be happier with the result."

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British Airways celebrates 100 years of flying to India through illustration

Creative Boom

Her brief was to highlight the most unmissable attractions of India, including food and drink, sports, the bustling city, architecture and nature. This project with BA was also her first editorial piece and a great opportunity to expand her portfolio while exploring new creative avenues.

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The Matador: photographer Owen Harvey explores the divisions surrounding Spanish bullfighting

Creative Boom

London-based photographer Owen Harvey delves into the rifts surrounding Spanish bullfighting in The Matador, a new series of images which examines the blood sport's history, its impact on younger generations and the values which people still draw from it. Dating back to 711AD, bullfighting is a landmark of Spain's culture and identity.

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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

For decades, Lucozade might have been known as either a sports drink or an ideal hangover cure, but today, it has changed as we know it forever. Strategically, this meant capturing and expressing Lucozade's inherently vibrant energy and dynamism and uniting this across every drink in the portfolio through design.

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30+ Magazine Layout Templates for Photoshop

SpeckyBoy

Photography Portfolio Template Photoshop PSD Square Photography Portfolio Template Photoshop PSD Minimal A4 Magazine Mockup Photoshop PSD Photography Contest Flyers Template Photoshop PSD Fashion Spread PSD Templates Fashion spreads are all about the visuals, and there are plenty of options.

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