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How Enhanced UX Transforms Photography Marketing

Inkbot Design

How Enhanced UX Transforms Photography Marketing Photography has changed so much because of digital technology. In this blog post, we look at how investing in user experience can help transform photography marketing strategies and enable photographers to stand out. 10 Tips for Photography Marketing & UX 1.

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Photography in Marketing: Capturing Attention and Driving Engagement

Inkbot Design

Photography in Marketing: Capturing Attention and Driving Engagement Photography has become an indispensable part of marketing. In our visually-driven world, photography in marketing packs a powerful punch. It's no wonder that photography in marketing has taken on increased importance.

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Virgin Wines celebrates the 'joy of wine' in its first major rebrand in 20 years

Creative Boom

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. Photography plays a crucial role, too, with a focus on authenticity and capturing real moments of enjoyment.

Marketing 389
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Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Creative Boom

WQ&S approached LOVE after building up a large stock of high-aged Scotch whiskies, asking for their expertise to help them develop a fresh, new brand proposition fit for the modern market. Decades-old visual codes, such as gold foils, bold, masculine colours, and "heather and weather" photography, flood the Scotch sector.

Brand 395
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Six recommended courses to help you refine your creative skills this September

Creative Boom

From graphic design to photography, creative writing to 3D animation, and UX design to digital marketing, these courses offer a gateway to a new career starting this September. Photography Basics and Beyond: From Smartphone to DSLR by Michigan State University (Coursera) This course offers a comprehensive introduction to photography.

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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Early on, the studio noticed that the recent surge of interest in the game brought a number of brands into the market, however, Thisaway creative director Graeme Cook thinks that most of them are "quite functional" and were designed for "mass appeal". This meant developing customer archetypes and examining their associated psychographics.

Sports 489
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

Cells can be used interactively with one another in motion or provide a window for conversational extracts or lifestyle photography. The inclusive approach can clearly be seen in the new photography, whose guidelines are specifically tailored around representation. The resulting system has a soft, elastic quality.