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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.
Image licensed via Adobe Stock Selecting the perfect typeface for your design projects couldn't be more important. As anyone who's been a graphic designer for more than a few days will know, selecting the perfect font for a project is crucial. So the more it can amplify the archetypal character of the brand, the better.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?
A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.
Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.
Green marketing made easy starts with stunning visuals that capture the essence of your brand. These designs should reflect your brands commitment to sustainability while showcasing your products in a clean, appealing way. Social media graphics, on the other hand, ensure your brand remains visible in the digital realm.
The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.
Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition.
Whether you’re working on branding, packaging, or digital art, using the right Photoshop mockups can significantly enhance your portfolio and elevate your presentations. Dropper Bottle Mockup The Dropper Bottle Mockup offers a high-resolution canvas at 3000 x 2000 pixels, perfect for detailed previews.
Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.
Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. But if you've been away a few times in your life, you also know that in practice, holidays aren't always so perfect in reality. They dubbed this brand idea 'Follow your mood into the moment'.
As a lover of Middle Eastern foods and cuisine, I was more than intrigued when I came across the Bezi brand, which claims to be on a mission to unseat hummus as the go-to, healthy(ish) snack dip. Red Antler strategy principal Rohan Krishnan says: "We couldn't resist the idea of introducing America to its next favourite dip.
For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare brand Daisyface, creating a product that consumers are proud to have on their beauty shelves. Daisyface collaborated with Blond for two years on everything from the initial strategy and research to manufacture.
Modern creative Brand guidelines templates and Brand identity design for those who need a branding guide for a startup, business or rebranding company profile. An elegant and feminine document perfect for designers, photographers, lifestyle, fashion, beauty bloggers, creative businesses, make-up artists, and stylists.
Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.
Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.
Brand guidelines templates also known as a Brand Manual, Brand Standards & Brand Identity Guidelines. Brand design agencies and branding studios will use brand guidelines templates to present their clients how to implement their new brand. Logo Design Trends and Strategy Guide.
This cherished brand, boasting a loyal fan base in Southern Helsinki and exceptionally tasty products, faced challenges in sustaining its brick-and-mortar stores and home delivery service," he explains. "The As competition intensified and consumers became more discerning, that meant Kuudes would have to position the brand carefully.
Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.
In the world of branding and marketing, consistency is key. A brand’s image, both visual and verbal, must remain constant across all platforms and materials to create a strong and memorable brand identity. This is where professionally designed brand guidelines templates come into play. BrandStrategy Template 2.
Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.
"We developed and distilled Airtm's strategy around one single-minded idea: Liberate potential," explains David Moloney, design director at DesignStudio. Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At
Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.
Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.
Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brandstrategy.
Leading online art retailer Art Republic has collaborated with Pentagram to create a new strategy and brand identity. Settling on the idea of a more playful and accessible approach, the new strategy and brand identity are designed to bring Art Republic to the attention of mainstream audiences.
Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.
In today’s saturated marketplace, a strong brand identity is no longer a luxury, it’s a necessity. Every detail, from logo design to social media voice, contributes to the story you tell about your brand. Enter brand guidelines – the secret weapon for achieving brand coherence and unlocking its full potential.
As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). The change aligns with the charity's new strategy, devised to respond to the growing challenges faced worldwide in animal welfare.
Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
Its brand narrative includes a flexible logotype, highly detailed and refined botanical forms in UHD, and an extensive library of Dockside mascots. A prime example of this approach, seen throughout the new branding, is the Bagoss font by Displaay Type Foundry. All of these elements work together to generate a sense of community. "So
Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.
Professionally designed Brand guideline templates is an Adobe InDesign, Adobe Photoshop, Adobe Illustrator and Microsoft PowerPoint compatible templates. The set of visual identity brand guidelines will look as good on screen as printed. Brand Guidelines Templates 2022. Easy to replace typography and brand colours with your own.
In the early days, Stereolabs developed stabilising technology perfect for Hollywood. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. After the success, they built their own stereo camera, which soon became the industry standard.
In the ever-evolving digital age, where the virtual and physical worlds merge seamlessly, building brands has become a multidimensional challenge. The traditional methods of establishing a brand’s presence are no longer sufficient. These elements work together to create a consistent and recognizable brand image.
Modern PowerPoint templates for creative and clear presentation to show your Brand. Multipurpose templates perfect for your business or personal use. The right presentation for every businessman, creator, designer, student, lecturer who wants to present their brand. Key Logo Design Elements That Resonate Your Brand.
In the age of information overload, social media has become a battlefield for brands vying for attention. Mastering social media branding design through visual storytelling can transform a brand’s online presence, driving engagement, loyalty, and ultimately, sales. Brand Visual Identity 2. Storytelling Techniques 3.
Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable. How this works in practice Now, let's explore how Epidemic Sound is helping brands and creators achieve these transformative effects in the real world.
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