Badger Brewery broadens its appeal with nostalgic, character-led rebrand
Creative Boom
AUGUST 15, 2023
However, as with any heritage brand, it needed to change to keep up with the times. To do this, Robot Food bucked the trend of conventional beer branding. As is often the case with rebrands, the starting point for the identity was to look at who exactly the company is and what it stands for.
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