Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. Over the last 70 years, E45 has earned its place as the leading name in the skin care industry.

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Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. So, who are the names we need to know? To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform.

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Creative Boom

MAY 27, 2024

At its heart, Compound is a preventative healthcare and performance brand. The design team thought the brief was "absolutely fascinating" as Compound was "purposefully looking for an outside point of view and to build a brand with a distinct opinion," according to DesignStudio APAC principal James Duru.

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Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. Since it was starting fresh with a new name, Raw Perfection needed help with everything from strategy to visual and verbal expression. "We

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Creative Boom

APRIL 29, 2024

Bloomberg Philanthropies reached out to Porto Rocha in 2022 with a brief to develop the identity, name and positioning of a new performing arts centre that challenges tradition and champions inclusivity. From the start, it felt like the perfect match," says the studio's design lead Joseph Lebus. "As

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Inkbot Design

APRIL 29, 2023

Brand Name Ideas: How to Create a Memorable Name A great brand name can help you stand out in a crowded market, establish trust and credibility with your customers, and make a lasting impression. But how do you create a brand name that's unique, memorable, and effective?

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The Branding Journal

MAY 15, 2022

When starting a business, one of the first things you need to find is a name for your brand. This article will discuss some of the best ways to find a solid name for your brand. We’ll also provide some tips on how to make your brand name stand out. Table of Contents What is a brand name?

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Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

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Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. A unique calendar grid motif is central to the new visual identity, symbolising the brand's dedication to "making every day count". We find out more.

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Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

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Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. The name reflects a well-known feeling – 'Oh là là' – indicating a pleasant surprise. The aim was to focus on the meal centre stage.

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Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

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Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. The brand is now launching with a flagship extra-virgin olive oil, which encapsulates the producer's commitment to its home city of Ostuni through every aspect of its production and design.

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Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'.

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Creative Boom

APRIL 16, 2024

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. has made a name for itself in UK supermarkets by supplying alternative sossies that are gluten-free, higher in protein, and include a great range of meat-free versions. Brand concept Elmwood aimed to bring HECK! In addition, HECK!'s

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Creative Boom

MARCH 2, 2023

After sixty years of operation, it was time for a change – the theatre's team felt its brand identity no longer reflected Chichester Festival Theatre's quality, reputation or heritage and was hindering them from delivering exceptional and consistent experiences in every aspect of its work.

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Creative Boom

MAY 1, 2024

Specialising in creating music and multiplatform sound design for video games, DOKI DOKI is named after the Japanese onomatopoeia for a heart-pounding feeling of excitement. Quebec-based audio studio DOKI DOKI specialises in creating original music and sound design for video games. Sound is the unsung hero of video games.

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Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

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Creative Boom

OCTOBER 17, 2023

The result is The Kitcheneers, a new approach encompassing the whole branding experience, including naming, identity, communication and digital channels. This 'modular' approach became the brand's philosophy, inspiring everything from the name to visual identity and tone of voice. Yet this job isn't easy.

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Creative Boom

MARCH 25, 2024

Northern native Hello Rabbit – aka Helen Rabbitte – tells us how she went from working at a posh popcorn brand to getting in with the top dogs in the music industry. Rabbitte began her career at the snack brand Proper Corn, where she worked for three years. "At Nostalgic and contemporary, north and south, surreal and calming.

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Creative Boom

MAY 27, 2024

After being diagnosed with Lupus, Caragh Keane created Superkeen, the UK's first Auto-Immune Friendly food brand focused on anti-inflammatory diets. From this, an inclusive food brand called Superkeen was born, the UK's first Auto-Immune Friendly (AIP) brand.

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Creative Boom

APRIL 25, 2023

Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. When it comes to rebrands, some identities are more delicate than others. The site is Everything Wedgwood - on a plate."

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Creative Boom

MAY 20, 2024

Gone are the days of shame and embarrassment for women as a new bold brand enters the vaginal wellness space, designed with celebratory photography and cheeky call-to-actions. This creates a space for new brands, like VJJ Health, to disrupt the stuffy shelves of old and help women look after themselves without shame or embarrassment.

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Creative Boom

JUNE 20, 2022

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I then changed direction, and moved to brand-focused agency, Redhouse Lane , working on corporate communications and branding.". Her clients include L'Oréal, ?Law

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Creative Boom

MAY 16, 2022

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

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Creative Boom

NOVEMBER 26, 2023

That's because it's the new name for what used to be called Areas of Outstanding Natural Beauty (AONB). And this new brand invites all people to find their own connection with these special landscapes and help unlock their full potential. Often, the key to a visual identity is a clear concept developed thoughtfully.

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Creative Boom

FEBRUARY 7, 2023

London-based brand and design studio Limber Brands has rebranded Adam Matthew, an archival specialist creating digitised collections for higher education. The rebrand centres around a simplified new name: AM. Limber Brands was brought in to change that. "We

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Creative Boom

JUNE 18, 2023

We assess the new branding crafted for them by Fiasco Design. Started and supported by a growing network of big-name charity partners, it connects those in need with those who want to give. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. The capitalised 'O' adds extra impact.

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Creative Boom

DECEMBER 11, 2023

On the one hand, you want to celebrate that a brand or company has been in business for several decades or even centuries. How do you make a business founded in 1938 relevant today? Defy's 85th birthday ads for luxury retailer Boyds provide a shining example. Anniversaries are a tricky business. The video was a centrepiece of the campaign.

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Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Creative Boom

FEBRUARY 12, 2024

The CW is an American television network which got its name from the initials of its founders, CBS and Warner Bros. And so they asked London brand and design consultancy DixonBaxi to update their branding to reflect this new mix and their self-proclaimed vision of themselves as "scrappy underdogs".

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Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

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Creative Boom

MARCH 13, 2023

Mamasea is a salmon brand whose branding might remind you of your favourite indie album, and that's no accident. Amsterdam studio Fitzroy explains how they responded to the challenge of creating a "seafood love brand". The ask was "develop a seafood love brand". Yet, as you can see from this page's images, it works.

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Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. They work with youthful, cutting-edge brands.

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Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

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Logo Smith

JULY 22, 2021

The post A Whopping List of Startup Brand Name Changes appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ Found this great blog post over on Matt Turck’s website , that started off with a Tweet of some of the better startup brand name changes in recent history. Startup Brand Name Changes.

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