Michael Wolff on his 'first and only' biography, delving deep into six decades of iconic branding
Creative Boom
OCTOBER 11, 2023
Michael Wolff. But if that isn't as comforting as it should be, then maybe it's time to up the ante and hear from Michael Wolff. The book reveals Michael's profound influence on how brands look, feel, operate and behave and his battles against generic design, sloppy writing, witless strategy and emotionless communication.
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