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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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The Role and Importance of Communication in Marketing

Inkbot Design

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 141
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Top 10 of 2023: Our Favourite Public Spaces

Azure Magazine

From landscapes that address climate change (while welcoming cultural and social life) to a rich variety of parks, plazas and buildings — and even infrastructure projects — that engage the urban realm, the best public spaces are a celebration of community and collective spirit.

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Graphic Design Trends to Watch in 2024

Designer Daily

This trend is transforming everything from website interfaces to marketing campaigns, making them more dynamic and immersive. This agility ensures that businesses can respond quickly to market trends, campaign results, or changing business strategies without being weighed down by long-term commitments or resource limitations.

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30 websites with beautifully patterned backgrounds

Canva

These days, patterns are everywhere. You’ll commonly find them on great pieces of packaging, inside the covers of several awesome publications, and printed on beautiful rolls of fabric. If you’ve been poking around online lately, chances are you’ve seen patterns being used in web design as well. Create a symmetrical pattern.

Patterns 125
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AI in Branding: Exploring the Future of Marketing

Inkbot Design

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

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Dissecting deceptive patterns in nature and technology

UX Collective

Learning to spot the patterns. Image by DavidZydd (CC0), pixabay.com “There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. These are common ways we see patterns. Palahniuk (1999, p.