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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised. High impression numbers.

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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Graphic Design Trends to Watch in 2024

Designer Daily

This trend is transforming everything from website interfaces to marketing campaigns, making them more dynamic and immersive. Whether it’s in digital advertising or product visualization, 3D designs offer a level of interaction that was once impossible. Interactive public installations are another example of this fusion.

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Out-of-Home Advertising: An Unconventional Approach

Inkbot Design

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. The key for marketers is tapping into those advantages.

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The Role and Importance of Communication in Marketing

Inkbot Design

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 134
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30 websites with beautifully patterned backgrounds

Canva

These days, patterns are everywhere. You’ll commonly find them on great pieces of packaging, inside the covers of several awesome publications, and printed on beautiful rolls of fabric. If you’ve been poking around online lately, chances are you’ve seen patterns being used in web design as well. Create a symmetrical pattern.

Patterns 125
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Dissecting deceptive patterns in nature and technology

UX Collective

Learning to spot the patterns. Image by DavidZydd (CC0), pixabay.com “There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. These are common ways we see patterns. Palahniuk (1999, p.