Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll provide actionable tips to refine your marketing strategy based on the latest market research and real-world examples.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

OCTOBER 6, 2023

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

Marketing 82

Marketing Marketing Brand Branding 82

Inkbot Design

MAY 11, 2023

Fashion Marketing: Understanding Consumer Behaviour Today we're getting up close and personal with a topic that merges glamour with grit, creativity with commerce, style with strategy. Whether you're a seasoned fashion marketer, a brand owner or just a curious fashion enthusiast, we invite you to join us on this journey.

Fashion 45

Fashion Marketing Marketing Brand 45

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Who is my target market? Logos can help your business stand out in crowded markets or reflect your business's values and personality. Although you may not plan on using your logo, it's an excellent opportunity to showcase your brand to the public. Sale Bestseller No.

Marketing 116

Marketing Marketing Brand Branding 116

Inkbot Design

DECEMBER 30, 2022

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The expansion in the market research services industry is commendable and indicates significant interest in market research as we approach 2023.

Marketing 75

Marketing Marketing Brand Branding 75

Inkbot Design

APRIL 5, 2023

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Advertising is crucial when starting a business. Create a marketing strategy to accelerate your business's expansion. What is Marketing?

Internet and Software Development 75

Internet and Software Development Marketing Marketing Networking 75

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

FEBRUARY 23, 2024

False Advertising: Deceitfully Promoting Products and Services False advertising uses false, misleading, or unsubstantiated claims to promote a product, service, or brand. False advertising is rampant across industries and mediums, from print ads to social media influencers. What is False Advertising?

Advertising 72

Advertising Advertising Production Marketing 72

Graphic Design Junction

NOVEMBER 21, 2023

Outdoor Advertising Mockup 18. Download Mockup Poster Mockup Whether its for advertising a concert, promoting an event, or showcasing artwork, poster mockups are essential for designers. Download Mockup Packaging Mockup Product packaging plays a significant role in marketing and brand recognition. Packaging Mockup 10.

Templates 117

Templates Presentation Advertising Advertising 117

Inkbot Design

MARCH 13, 2024

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The end goal? Where do you begin?

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

OCTOBER 25, 2023

This includes photographs, illustrations, icons, patterns, and other visual elements consistently used across all brand materials. This can include various materials, such as websites, advertisements, packaging, business cards , social media posts, etc.

Brand 93

Brand Branding Typography Fonts 93

Canny

NOVEMBER 14, 2022

To kick off our marketing role series, what better place to start than with how to become a marketing executive. There are a few roles that come before an executive such as, a marketing assistant, or even a graduate or intern placement, however we decided to start with a role that is within reach for those just starting out.

Marketing 148

Marketing Marketing Advertising Advertising 148

Inkbot Design

OCTOBER 11, 2023

LinkedIn Marketing Trends: How to Stay Ahead LinkedIn is a marketing powerhouse with 950 million members and 59 million companies using it to connect. LinkedIn marketing offers numerous advantages, including brand exposure, B2B marketing opportunities and lead generation.

Marketing 82

Marketing Marketing Advertising Advertising 82

Inkbot Design

SEPTEMBER 27, 2022

7 Effective B2B Marketing Strategies to Grow your Business. Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. In comparison, Business to Consumer (B2C) marketing focuses on selling products directly to consumers. What is B2B Marketing?

Marketing 116

Marketing Marketing Internet and Software Development Media 116

Inkbot Design

OCTOBER 24, 2023

A well-crafted brand strategy helps establish a solid foundation for all marketing efforts, increases brand recognition and loyalty, and creates a unique brand positioning. It is crucial in driving customer engagement , expanding market share , and ultimately contributing to sustainable business success.

Brand 94

Brand Branding Marketing Marketing 94

Inkbot Design

OCTOBER 16, 2023

Brand Promotion: Strategies, Techniques, and Success Stories Brand promotion is an important marketing tactic to increase product recognition, consumer loyalty, competitiveness, revenue, and overall company worth. The core purpose of brand promotion is to reach out to customers through print advertising, radio advertisements or presentations.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

JUNE 22, 2022

If you're passionate about graphic design, you can find opportunities in almost any industry, from advertising to publishing to healthcare. They are trained to understand the specific requirements of print and digital publications and develop strategies to communicate effectively with their audience. Graphic Design: The New Basics.

Graphic Design 104

Graphic Design Graphic Internet and Software Development Arts and Crafts 104

Shillington

FEBRUARY 17, 2020

Do they design graphics for digital advertising? The poster across the street advertising the next event at your local theater? These are the designers that often end up pursuing careers in marketing and advertising later in life. Advertising & Marketing Design. Do they edit images in Photoshop?

Graphic Design 128

Graphic Design Graphic Freelance Freelance 128

Inkbot Design

APRIL 18, 2024

Brand Marketing Mistakes: Are You Sabotaging Your Success? It acts as your public face, draws people in, and represents your commitment to your consumers. However, even experienced marketers can fall into ordinary brand marketing traps that sabotage their campaigns. You may be thinking, “Ha! I’ve got branding figured out.”

Marketing 74

Marketing Marketing Brand Branding 74

Inkbot Design

SEPTEMBER 29, 2023

And the more your product relates to a niche market , the more precisely you'll have to identify the right consumers. Ramp up your marketing efforts in the weeks leading up to the launch. These publicity backdrops or banners or backdrops set the tone for your event, facilitate brand recognition, and increase audience engagement.

Production 71

Production Marketing Marketing Banners 71

Inkbot Design

APRIL 24, 2023

International Marketing: Strategies and Best Practices for Global Expansion As businesses expand their reach beyond their home markets, international marketing has become essential to any successful company's strategy. But how do you effectively market your products or services in a foreign country?

Marketing 72

Marketing Marketing Advertising Advertising 72

Inkbot Design

MAY 4, 2024

Nonprofit Marketing: How to Spread Your Message You are aware that your nonprofit is changing lives. Strategic nonprofit marketing is the answer — sharing your story and demonstrating impact so that it connects with the audience and compels significant involvement. All this noise can easily drown out our voices, though.

Marketing 67

Marketing Marketing Media Programming 67

Inkbot Design

MARCH 31, 2023

However, managing a brand can be challenging – the complexities of this task can be overwhelming for even experienced marketing professionals. But let's break it down a bit more: The Logo Design The logo plays a pivotal role in the aesthetic identity of a brand, acting as its illustrated embodiment for the public.

Brand 73

Brand Branding Marketing Marketing 73

Inkbot Design

OCTOBER 25, 2023

For example, McDonald's successful rebranding in the early 2000s helped transform public perception of the fast food giant from a synthetic and outdated brand to one focused on healthy, high-quality ingredients. Rebranding helps companies align their identities with shifting consumer tastes and market trends.

Marketing 83

Marketing Marketing Brand Branding 83

Inkbot Design

NOVEMBER 27, 2023

Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands. Moreover, leveraging their reputations makes entering new markets much more manageable for such companies due to existing name recognition within those regions or countries before marketing efforts are made there.

Brand 92

Brand Branding Production Marketing 92

Inkbot Design

FEBRUARY 18, 2024

Avoid complicated patterns or overly fussy pictorial elements. After all, this will be the new public-facing image for your business, so you want to make a proper splash. Managing Public Perception Of course, any major brand revamp is bound to stir some reactions. Keep It Simple…Stupid! Time to celebrate, right?

Brand 91

Brand Branding Fonts Digital 91

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. They're like these timeless patterns that reflect how we behave, what motivates us, and what we desire. Because it's going to be an exciting ride!

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

FEBRUARY 1, 2024

These designs can be used in web design, personalised print materials, brochures , flyers, posters, magazines, social media graphics, and even printed t-shirt patterns. Primarily, graphic designers work with headshots for professional designs such as press releases, publications, and websites.

Graphic Design 74

Graphic Design Photography Graphic Media 74

Eye on Design

NOVEMBER 8, 2021

As it turns out, covering the ships in highly active patterns had a confusing (or dazzling) effect on U-boats targeting enemies through their periscopes. Public domain. The short attention span of the public will be satisfied, and the pain will be minimized. As the market shifts, sometimes a brand simply needs a facelift.

Brand 138

Brand Branding Publication Architecture 138

Just Creative

MAY 19, 2020

In the end, this will lead to an increase in market share, faster growth and higher sales. You can figure out your brand values by asking yourself, “How do I want to be perceived by the public?” It goes deeper than just the services and products you offer, it is all about the experience you give to the public. Brand Positioning.

Brand 349

Brand Branding Marketing Marketing 349

Inkbot Design

MARCH 12, 2023

Ultimate Guide to The 7Ps of Marketing In the ever-evolving marketing world, the seven Ps paradigm has remained essential. Stemming from its predecessor of the four Ps, this marketing concept is the key to unlocking the full potential of any business venture. Product pertains to the actual sold element and its unique features.

Marketing 85

Marketing Marketing Production Brand 85

Inkbot Design

SEPTEMBER 22, 2023

Roger (Author) Multilingual (Publication Language) 432 Pages – 11/08/2015 (Publication Date) – Taschen America Llc (Publisher) −$8.00 $72.00 Symbols played a crucial role in advertising campaigns, as companies sought to create brand gurus that would resonate with consumers and leave a lasting impression.

Brand 73

Brand Branding Arts and Crafts Digital 73

Inkbot Design

MAY 2, 2024

How to Conduct Market Research: Complete Guide Have you ever produced a great idea for a company and worked on it forever (or at least what seemed like forever) before realising it crashed harder than a goldfish who can’t swim? You got it — market research. Why Is Market Research So Important? You should check it out first.

Marketing 85

Marketing Marketing Production Education 85

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Apple's storytelling is deeply engraved in its products and marketing campaigns, evoking a sense of wonder and aspiration.

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

JUNE 20, 2023

The Ultimate Digital Marketing Strategy Guide Welcome, marketing mavens and novices alike, to your one-stop shop for digital marketing excellence: The Ultimate Digital Marketing Strategy Guide. Gone are the days when you could count on traditional marketing to carry your message to your target audience.

Marketing 144

Marketing Marketing Digital Arts and Crafts 144

Inkbot Design

MAY 13, 2023

Drip Marketing: How to Nurture and Convert Leads In a rapidly evolving digital landscape, a one-and-done approach to marketing is as outdated as dial-up internet. Welcome to the era of drip marketing—a sophisticated, customer-centric strategy that's driving impressive results. What is Drip Marketing?

Marketing 69

Marketing Marketing Internet and Software Development Publication 69

Inkbot Design

FEBRUARY 25, 2024

Should persuasive, “addictive” design patterns be avoided? Default settings and dark patterns that push users towards confident choices are ethically questionable. Allow user customisation and opt-out of any persuasive design patterns. Marketing & Advertising Ethics Respect user privacy.

Coding 52

Coding Production Patterns Agency 52