Remove marketing-project-management
article thumbnail

Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

article thumbnail

How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One helluva groovy spot by Kitchen

Creative Boom

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. Despite the limited duration, George and Rachinta managed to pack in a mad amount of characters and detail, all on a very tight timeline. "We We created all the artwork in Photoshop," says Rachinta. "We

article thumbnail

Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. For Without, the project marks a major milestone. How do you create a brand that appeals to everyone without becoming generic?

article thumbnail

Inside Tegeta Marketing’s New Ergonomic Office in Tbilisi

Design Milk

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. While this approach promotes communication and teamwork, managing noise levels is often a challenge.

article thumbnail

Pentagram visualises cybersecurity in an original way for MIND

Creative Boom

The project represents more than a rebrand; it's a complete reimagining of how a cybersecurity company can present itself in an increasingly crowded market. million, MIND's mission to put data loss prevention and insider risk management on autopilot demanded an identity that could convey both sophistication and accessibility.

article thumbnail

How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Here are some reasons they're the perfect fit for designers and brand managers. By using their easy search tools to scour this vast library effectively, you'll soon find the perfect sound for your project, regardless of genre or mood.