Creative Boom

JUNE 17, 2025

The twin threats of generative AI and an ongoing financial squeeze make earning a living a real challenge. In our recent Creative Boom survey, we gathered votes from hundreds of illustrators, art directors and industry insiders to spotlight the artists making waves in this challenging climate. Make sure you follow her on Instagram.

Illustrator 449

Illustrator Illustration Inspiration Arts and Crafts 449

Creative Boom

JUNE 15, 2025

What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. Their core message centred on the importance of people and designing with intention, even in the face of global challenges.

Inspiration 450

Inspiration Arts and Crafts Agency Consulting 450

Creative Boom

JANUARY 8, 2025

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. The challenge was to go through all these different styles but still make it feel like one cohesive piece," he continues. "We

Animation 483

Animation Client Photoshop Production 483

Creative Boom

NOVEMBER 4, 2024

Brand idea "A two-year project with so many moving parts was always going to be a challenge; which is probably why we've loved working on this rebrand and digital overhaul with Chester Zoo so much," recalls Cat How, founder and ECD of How&How. The sheer scale of their ambition, determination and vision inspired us every day," she adds.

Education 518

Education Patterns Agency Brand 518

Creative Boom

OCTOBER 14, 2024

The book helps us understand that we have actively designed the many destructive systems that we live in and identifies the designers out there challenging those systems. Can Marketing Save the Planet? MC24 is the next generation. I love these kinds of multi-logues; this one is done really well.

Brand 435

Brand Branding Arts and Crafts Tourism 435

Creative Boom

FEBRUARY 12, 2025

There were big challenges: connecting with the community, being curious about what is going on in digital and visual design, and, of course, management." Challenges, AI & staying human With OFFF celebrating 25 years, what's the biggest challenge for the next decade? Being human, unique and honest," according to Salazar.

Digital 377

Digital Networking Animation Art 377

Creative Boom

JUNE 18, 2025

That was the central challenge for Without Studio as they partnered with Sodexo to reimagine the food experience across US college campuses. Visiting a broad range of colleges – from liberal arts campuses to those with religious foundations – Without saw first-hand how diversity wasn't a challenge to be solved, but a strength to build on.

Brand 337

Brand Branding Textures Sports 337

Creative Boom

MARCH 24, 2025

A global collective of marketers, creatives, and volunteers has unveiled the launch identity for Challenge for Change, a new fundraising initiative that's turning everyday movement into powerful impact. Challenge for Change is not just a campaign; it's a movement that is purposefully inclusive. Well, now they do."

Brand 207

Brand Branding Marketing Marketing 207

Creative Boom

DECEMBER 2, 2024

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. Artists from diverse backgrounds Not only do today's leading agencies aim to operate in global markets, but within every region, there are different communities that creative work needs to appeal to.

Agency 483

Agency Illustrator Illustration Arts and Crafts 483

Creative Boom

FEBRUARY 9, 2025

Rather than arriving with a pre-defined brief, GF Smith and TEMPLO co-created the brand strategy through a series of workshops and deep dives into the company's legacy, ambitions, and challenges. "A The challenge was in finding ways to make it feel natural, vibrant, and alive across all brand applications."

Brand 274

Brand Branding Digital Manufacturing 274

Creative Boom

OCTOBER 21, 2024

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Brand 436

Brand Branding Client Agency 436

Creative Boom

NOVEMBER 18, 2024

I wouldn't describe it as a challenge; it was an opportunity to research and discover great new places", she says. To achieve this, she drew inspiration from the colours of the places she researched, as well as elements like food, markets, clothing, nature, and architecture. "I

Illustrator 308

Illustrator Illustration Travel Patterns 308

Creative Boom

OCTOBER 30, 2024

But while B2B and B2C each have different aims and challenges, this project by Base Design for The Swiss Center for Design and Health (SCDH) proves that B2B designs can be just as beautiful and dynamic as any and have to work just as hard.

Photography 285

Photography Brand Branding Agency 285

Design Milk

MARCH 24, 2025

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. While this approach promotes communication and teamwork, managing noise levels is often a challenge.

Color 279

Color Production Marketing Marketing 279

Creative Boom

OCTOBER 27, 2024

Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours". BPM Music by PORTO ROCHA Nike by PORTO ROCHA PAC NYC by PORTO ROCHA The team at PORTO ROCHA 3.

Arts and Crafts 545

Arts and Crafts Client Brand Branding 545

Creative Boom

JANUARY 28, 2025

What's worse, they give clients and teams the illusion of being bold without actually challenging anything. But in a world where every other campaign is labelled as "brave" or "fearless," those terms have started to feel like a marketing ploy. Take risks and challenge norms; maybe the work will speak for itself.

Client 469

Client Marketing Marketing Brand 469

Creative Boom

NOVEMBER 3, 2024

At the same time, though, he sees opportunity in this challenge: "Less gatekeeping means more room for experimentation at the fringes. It's time-consuming and challenging, but it opens up new worlds and shifts the outcome away from the formulaic. Articulate what you do before you do it.

Arts and Crafts 521

Arts and Crafts Branding Brand Agency 521

Creative Boom

JUNE 8, 2025

The project represents more than a rebrand; it's a complete reimagining of how a cybersecurity company can present itself in an increasingly crowded market. Breaking through the noise The challenge facing Eddie and his team was significant. Breaking through the noise The challenge facing Eddie and his team was significant.

Marketing 244

Marketing Marketing Brand Branding 244

Creative Boom

JUNE 20, 2022

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse.

Brand 537

Brand Branding Freelance Freelance 537

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing 467

Marketing Marketing Packaging Design Brand 467

Creative Boom

DECEMBER 2, 2024

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. Artists from diverse backgrounds Not only do today's leading agencies aim to operate in global markets, but within every region, there are different communities that creative work needs to appeal to.

Agency 448

Agency Illustrator Illustration Arts and Crafts 448

Creative Boom

JUNE 18, 2025

This question sparked what she calls her "100 Rejections Challenge". Rejection as progress, not failure The session's central premise challenged everything most creatives believe about success. The psychological breakthrough was immediate: "The minute I decided to do the rejection challenge, my mindset shifted immediately.

Consulting 195

Consulting Networking Graphic Design Client 195

Creative Boom

JUNE 15, 2025

As a marketing consultant who challenges the obsession with self-promotion, Denise shared actionable strategies for carving out your niche without competing with everyone. Conversations flowed naturally from creative challenges to career aspirations, with several attendees exchanging details for potential collaborations.

Networking 300

Networking Freelance Freelance Self-employed 300

Creative Boom

NOVEMBER 11, 2024

That means challenging everything we thought we knew and redefining what's possible. We're here to build brands that challenge industries, spark movements, and improve the world. "The industry is moving from brand-building to brand innovation," she declares. That theme appears to be enduring," he adds.

Client 477

Client Brand Branding Agency 477

Design Milk

DECEMBER 18, 2024

A market leader in the country, company management wanted a modern hub that highlights their well-known lines and supports employees in one location. The heart of operations is found on this large upper floor, including several divisions, from marketing to financial services. Its not just an office with a sales space at the back.

Sculpture 241

Sculpture Marketing Marketing Portfolio 241

Creative Boom

MARCH 5, 2025

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. HALFDAY's new packaging balances clean design with a bold personality, signalling both health credentials and irreverent charm.

Brand 291

Brand Branding Illustrator Illustration 291

Creative Boom

MAY 24, 2023

Say you have a new client who wants to launch a new product, and you need all the marketing material fast. Challenges with generative AI tools Whether you're designing a website or crafting display ads for a local business, generative AI tools commonly present three common challenges to creatives. How can generative AI help?

Templates 483

Templates Adobe Marketing Marketing 483

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 243

Web Design Web Design Arts and Crafts Digital 243

Creative Boom

MARCH 27, 2025

Standing out in a competitive craft beer market With craft beer shelves becoming increasingly crowded, the challenge was to create an identity that felt distinctive without resorting to the visual chaos seen in much of the category. Each label features a quirky, scene-stealing character that adds an element of surprise and delight.

Textures 365

Textures Illustrator Illustration Brand 365

Creative Boom

FEBRUARY 5, 2024

We're here to challenge the market but do it sustainably. has six products on the market: 'Salmonderful', available in raw, cooked or smoked; 'Tunalicious', raw or cooked; and 'Toramazing', a plant-based version of the ever-famous Greek Tarama. We want to make waves," says Simon Ferniot, CEO & co-founder at OLALA!

Brand 514

Brand Branding Production Marketing 514

Creative Boom

JANUARY 24, 2024

But with a mission as cool and challenging as revolutionising air travel while saving the environment, the Bristol-based aviation company needed a brand identity and website which would reflect its plan to make fantasy a reality. The challenge was to shift the concept of electric air travel from fantasy to reality.

Digital 477

Digital Travel Publication Brand 477

Design Milk

MARCH 27, 2025

Xiaomis ongoing partnership with Leica has led to a sophisticated imaging system that aims to rival even the most advanced smartphones on the market. The sensors size and resolution allow for superior light capture, producing vibrant, well-exposed shots even in challenging conditions. The real magic happens beneath the surface.

Photography 225

Photography Marketing Marketing Inspiration 225

Creative Boom

MARCH 18, 2024

Our specialism in creating challenger branding for challenger brands immediately resonated with the InnTravel team", says SomeOne founder and executive strategic creative director Simon Manchipp.

Travel 497

Travel Brand Branding Illustrator 497

Graphic Design Junction

JANUARY 5, 2025

In the fast-changing world of digital creativity, AI-generated photos are becoming a game-changer for designers, marketers, and content creators. From marketing campaigns to website designs, these photos are becoming indispensable in the creative realm. Best of all, many of these images are free to download, so anyone can use them.

Digital 239

Digital Education Photography Color Schemes 239

Creative Boom

MARCH 16, 2023

Standing out on the shelves is a huge challenge for any craft beer. But when three craft breweries emerged in Murray Street, Port Moody, British Columbia, they didn't set out to steal each other's market share. So standing out on shelves is a challenge." And distinctiveness was super-important for this new brand.

Illustrator 535

Illustrator Illustration Digital Printing Branding 535

Creative Boom

JUNE 1, 2025

Marketing and design consultant Nicholas Robb has perhaps the most enviable definition: "Having three hours during the day to take care of my kid and getting to work in my underpants if I choose to." This desire for autonomy extends far and wide. In short, the pursuit of 'more' is being replaced by a focus on 'better'.

Agency 394

Agency Brand Branding Consulting 394

Creative Boom

APRIL 3, 2023

In the world's largest legal cannabis market, how do you stand out from the crowd? The designs are used across all product packaging, marketing, point-of-sale materials, shipping boxes, and merch, including stickers, enamel pin badges, t-shirts and more. Robot Food is a huge part of Goldmine's success."

Brand 541

Brand Branding Production Marketing 541