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What the heck is GEO and why do creatives need it?

Creative Boom

She'd write blog posts about "brand identity mistakes" and "logo design trends," sprinkle in the right keywords, and watch clients trickle in. Her organic traffic has nosedived, and frankly, she's starting to wonder if anyone even clicks on Google results these days. Once, her SEO game was solid. Not any more.

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7 Effective Steps to Develop a Strong Brand Identity

Inkbot Design

Through my work with diverse clients, I've discovered that a well-crafted brand identity can increase customer loyalty by up to 40%. Importance of Brand Identity The reality is stark: brands with consistent presentation see an average 33% increase in revenue. I've witnessed this firsthand with my clients.

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Video Advertising 101: Essential Tips for Beginners

Inkbot Design

Higher Conversion Rates: Good video ads can lead to increased conversion rates. Improved Brand Recall Increases the likelihood of viewers remembering your message. At Inkbot Design, we trialled out-stream ads on a blog post about design trends. Engagement skyrocketed, and we saw a substantial increase in inquiries.

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Building a Portfolio Website That Attracts Clients: Tips for Creatives

Inkbot Design

For example, instead of simply stating that you've designed a site for an e-commerce startup, say, “Implemented client-focused web design that led to a 27% sales increase.” Leverage SEO for Portfolio Websites Once you create your portfolio website, the next big task is attracting high-intent traffic.

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Can Shopify Turn Your Art into a Thriving Online Business? A Creative’s Guide

We And The Color

It handles increasing traffic and sales seamlessly. Use relevant hashtags to increase visibility. Content Marketing: Create blog posts, videos, or other content related to your art. Improve your visibility and attract more organic traffic. Scalability: As your business grows, Shopify can grow with you.

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Cracking the Code of Social Media Engagement: Tips and Tricks

Inkbot Design

I recently made a quick design tutorial video and uploaded it alongside a blog post. Will you look at likes, shares, or website traffic driven by social media? For example, “I want to increase our engagement rate by 10% over the next quarter.” Videos : Video content is where it's at! The feedback? Phenomenal!

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The Great Un-Pinning: Why Pinterest Abandoned Publishers and Flipboard Became Their Essential Alternative in 2025

We And The Color

For content creators and publishers, a platform once heralded as a beacon of visual discovery and organic traffic has fundamentally altered its core function. Pinterest was a consistent, high-quality traffic source. Disillusioned creators now report plummeting outbound link clicks, with some experiencing traffic drops exceeding 90%.