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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne has proved that accessibility and aesthetic can coexist in its latest work for The Motability Scheme, which has helped anyone with a qualifying mobility allowance in the UK to get moving for the last 45 years. This created an interesting challenge: how to improve every aspect of the brand experience for its diverse audience."

Brand 515
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. So they turned to How&How. The result of this process was a brand idea that How&How called 'Force for Nature'.

Education 518
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Abstract discussions are valuable, but real progress happens when you have something concrete to work with. This approach taught me how to connect the conceptual with the practical, allowing for faster iteration and more effective collaboration." For me, typefaces and visual identities are inseparable.

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New book celebrates the lost pioneers of British graphic design

Creative Boom

Modernist Graphic Design in Britain 1945-1980 , written by graphic designer Ian McLaren and academic Tony Pritchard, examines how designers helped reshape society during a period of profound national transformation. Consequently, the book explores how the period's political tensions influenced creative output.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

The pandemic was awful, let's make no bones about it, but just how many talented creatives discovered their true calling during lockdown? The pandemic was awful, let's make no bones about it, but just how many talented creatives discovered their true calling during lockdown? For the Polish pop band Big Bike Orchestra.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters. Beyond that, new AI platforms like Exactly.ai

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The eight things illustration agencies are looking for in 2025

Creative Boom

Illustration agencies and their clients have always preferred illustrators whose work shows consistency over artists with portfolios containing a bit of this and a bit of that, even if some of it looks cutting-edge. It always comes back to a strong point of view – someone who knows who they are and what they want to say with their work.

Agency 483