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These are the fonts designers are sick of pretending to hate

Creative Bloq

We know you really love Futura.

Fonts 286
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FUTURA LABORATORIES Makes a Mark Upon Dr. Martens Iconic 1460 Boots

Design Milk

FUTURA LABORATORIES is the namesake of one of, if not the most, renown NYC graffiti artists of all time, an artist whose “eclectic body of work” is described as “transcend(ing) generations.” ” – Futura. ” That’s no hyperbole. It was cool – dark, utilitarian, working class.

Fashion 264
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Big Type: Counterprint's new book explores graphic design where type plays the leading role

Creative Boom

Futura 's work for BLOP, an art, design and culture festival, is also a firm favourite. Based on this concept, Futura developed the branding for the entire festival with images of balloons inflating to the point of breaking. BLOP was born from the idea of breaking the 'bubble' that isolated us all during Covid's lockdown.

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The best typography of the 1920s – from Futura to Industria Gravur

Creative Bloq

Designers and industry experts pick their top type from an era of experimentation.

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Oop Ice Cream Shop Branding Case Study by Studio Futura

We And The Color

The creative people at studio Futura created this fresh, fun brand identity for Oop. Based on the friendly and familiar concept, the people at studio Futura created a visual experience that looks fun with a nostalgic wink. All images © by Futura. OOP is an ice cream shop based in Qatar. Subscribe to our newsletter!

Brand 142
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Wildish & Co's hip branding reinvents the private members club for the modern era

Creative Boom

For headlines and body copy, the new identity uses Futura Std Light – chosen for its clean, legible lines – as a foil to the more decadent type of the logo mark. Futura also evokes a retro modernism which we felt worked well for Curve Club," says Fresco.

Branding 544
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Natal Branding by Futura

We And The Color

Branding by Futura for the luxury residential project, Natal. Brand and design studio Futura has created a visual identity for Natal that reflects the core values of this luxury residential project. In addition, you can see more on Futura’s Behance profile. All images © by Futura. Subscribe to our newsletter!

Branding 105