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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 67
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Intriguing maps show the wild fonts used in tourism logos

Creative Bloq

Is that Papyrus, Hawaii?

Tourism 125
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Switzerland Tourism gets logo design down to a tee

Creative Bloq

The new branding is a big improvement.

Tourism 109
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

Self-tasked with a brief to "always be more generous", the book is, says Murray, a new iteration of Semi Permanent fostering creativity in all its disciplines at a global scale, following large-scale projects for Tokyo 2020, Tourism Portugal, the Abu Dhabi Department of Culture, Google, Dropbox, Gucci, Nike, and more.

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Omaka by Stockholm Design Lab

BP&O

According to Sweden’s travel and tourism website, craft beer enthusiasts will discover a ‘smorgasbord’ of artisanal, eco-friendly and organic things to drink there, with more microbreweries per capita than any other country (apart from the UK).

Tourism 218
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Inspiring creative women to follow in 2022

Creative Boom

Current clients include unicorn startups like Zola and Klarna, cultural institutions like NYC Tourism and NYC Pride, as well as established brands like Evian and MassMutual. An Italian independent typeface and graphic designer, Alessia Mazzarella is a specialist in type design and font engineering. Jolene Delisle. Alessia Mazzarella.

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A typeface has been designed for the Welsh language

Design Week

The fonts have been designed by the Cardiff office of design studio Smörgåsbord, in collaboration with the Colophon Foundry. Cymru Wales Serif is designed for “longer, editorial reads”, and can be used in collaboration with the original Sans font. Graphic designer Joseph Burrin also consulted. Greater legibility.

Fonts 97