Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling
Creative Boom
APRIL 21, 2024
Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans. Brand mission And that's important, because despite the centuries-spanning success of the brand, they do have a bit of an image problem, being the symbol in many people's minds of out-of-control consumerism and rapacious capitalism.
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