Rebrand of Riot Games by Stink Studios prioritises the player experience
Creative Boom
NOVEMBER 12, 2024
As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events. The design system also places Riot's iconic characters centre-stage, casting them as brand ambassadors in their own right.
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